MSc Global Finance
Masters of Science (msc)
MSc Digital Marketing & Omnichannel Strategy
Diploma
MSC
Acces
3 or 4 year university degree
Rythm
Full Time
Level
Bac +5 (5-year university degree)
Intake
September
Language
English
The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach in order to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will discover what digital marketing means from a customer-centric perspective, and learn how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and deploying tools designed to enhance the consumer experience and increase your sales.
Programme objectives
- Understand the dynamics of digital marketing and omnichannel strategies
- Drive digital marketing strategies through a customer-centric approach
- Implement an omnichannel strategy built around the customer journey
- Define creative and innovative digital indicators to measure customer experience within your organisation
Career opportunities
- Digital Marketing Specialist
- CEM/CXM Specialist
- Marketing Manager
- Web Campaign Specialist
- Business Analyst
- Marketing & Communications Consultant
- Customer & Brand Experience Designer
- E-commerce Manager
MSc Digital Marketing & Omnichannel Strategy : Why choose this MSc?
The world is increasingly digital. Upskilling and graduating with an MSc programme in Digital Marketing and Omnichannel strategy prepares you to create and capture value for you and your company in this current and future digital world. You will explore the latest digital marketing trends to get a real advantage in a competitive labour market. You will then become an expert capable of managing your future company’s digital strategy. Last but not least, you will join a school with strong values – ethics, openness, inclusiveness, sensitivity to societal and environmental challenges – and integrate these core values to your curriculum through dedicated courses. Ready to start the adventure?
Teaching Programme
The MSc Global Finance has been specifically designed to meet the needs of professionals. This is why the teaching is both tailored and career-oriented.
1-Year Programme
For students holding a 4-year degree (or equivalent 240 ECTS credits)
If you hold a 3-year degree (or equivalent 180 ECTS credits), the 2-year MSc programme is right for you. If you need further details on the content of each module, please do not hesitate to contact us.
Semester 1
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Core discipline
Digital Marketing Strategy
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Specialisation courses
Consumer Psychology & Behavior in the Digital Era · Customer Experience Management (CEM/CXM) and Omnichannel Strategy · Graphic Design & Brand Communication
-
Special topics
Data Analytics for Marketing · Design Thinking · Qualitative and Quantitative Research Methods
Semester 1 — Elective courses
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Digital elective (choose 1)
Power BI · Sustainable Digital Growth · Ethics of Technology
-
Leadership elective (choose 1)
Soft Skills · Public Communication & Leadership · Leading for Well-Being: A Strategic Imperative
Semester 2
-
Core discipline
Experience-Driven Marketing Challenge
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Specialisation courses
Mobile Strategy · Pricing and Value Creation · Storytelling in the Digital Era
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Special topics
Digital Project Management and Digital Transformation · Retail Management in the Digital Era · Research Methods in Marketing
Semester 2 — Elective courses
-
Industry elective (choose 1)
Aviation: Understanding the Challenges of the Aviation Industry · Wine Management · Luxury Attitude (certificate)
-
Specialisation elective (choose 1)
Aviation (certificate) · Socio-ecological Transition of Arts and Culture
2-Year Programme
For students holding a 3-year degree (or equivalent 180 ECTS credits)
If you hold a 4-year degree (or equivalent 240 ECTS credits), the 1-year MSc programme is right for you. You will begin your first year in September with general management disciplines. If you need further details on the content of each module, please do not hesitate to contact us.
Year 1 — Semester 1
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Core management courses
Strategic Management · Corporate Finance · Information Systems Governance, Big Data and AI · Strategic Marketing
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Management topics
Management Control · Sales & Relations Strategies · Purchase and Supply Chain · Diversity & HR Management
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Additional skills
English for Business · French as a Foreign Language (2 levels)
Year 1 — Semester 2
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Specialisation courses
Marketing for Alternative Organizations · Sustainable Distribution for Alternative Food Networks · Mark'strat · Digital Marketing · Blockchain for Marketing & Sales · Cross-Cultural Negotiations · Statistics for Business
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Additional skills
International Entrepreneurship Challenge · Professionalisation · Design Thinking / Soft Skills · English for Business · French as a Foreign Language
An internship or international mobility may be completed between the two years of the programme, giving you valuable professional experience before beginning your specialisation year.
Year 2 — Semester 1
-
Core discipline
Digital Marketing Strategy
-
Specialisation courses
Consumer Psychology & Behavior in the Digital Era · Customer Experience Management (CEM/CXM) and Omnichannel Strategy · Graphic Design & Brand Communication
-
Special topics
Data Analytics for Marketing · Design Thinking · Qualitative and Quantitative Research Methods
Year 2 — Semester 1 Electives
-
Digital elective (choose 1)
Power BI · Sustainable Digital Growth · Ethics of Technology
-
Leadership elective (choose 1)
Soft Skills · Public Communication & Leadership · Leading for Well-Being: A Strategic Imperative
Year 2 — Semester 2
-
Core discipline
Experience-Driven Marketing Challenge
-
Specialisation courses
Mobile Strategy · Pricing and Value Creation · Storytelling in the Digital Era
-
Special topics
Digital Project Management and Digital Transformation · Retail Management in the Digital Era · Research Methods in Marketing
Year 2 — Semester 2 Electives
-
Industry elective (choose 1)
Aviation: Understanding the Challenges of the Aviation Industry · Wine Management · Luxury Attitude (certificate)
-
Specialisation elective (choose 1)
Aviation (certificate) · Socio-ecological Transition of Arts and Culture
My Master's in Marketing at MBS was truly exceptional. The diverse international professors, emphasis on practical learning through "learning by doing" rather than just theory, and the vibrant Montpellier backdrop made it a standout experience. This program not only deepened my knowledge but also equipped me with hands-on skills for the dynamic world of marketing. It's an experience I'll always cherish.
Meet Your Admissions Team
RAMAUGERInternational Promotion Officer
Europe, Middle East & Africa
SISONInternational Promotion Officer
Asia, Oceania & Americas
Q&A
Want to know more? Feel free to contact us or consult our Q&A.
Not necessarily. Many of our programmes are open to students from all academic backgrounds. What matters most is your motivation, your level of English and the coherence of your professional project.
All applicants are eligible for a scholarship of up to €2,000, deducted directly from tuition fees, subject to availability and depending on their admission results. We recommend applying early, as places are limited.
If you are a student from outside the EU/EEA, you will need a long-stay student visa. Once you have been admitted, our International Admissions team will guide you through every step of the visa application process.
We offer comprehensive support covering accommodation, visa procedures, health insurance, banking services and local integration. Welcome days, integration activities and a dedicated international team are available to support you throughout your studies at MBS.
Montpellier is one of the most affordable student cities in France. Budget on average between €700 and €900 per month to cover accommodation, food, transport and leisure activities.
Yes. Our Career Centre — one of the largest in France — provides personalised support to every student throughout their programme and beyond. Career coaches will help you build your professional project, prepare for interviews and connect you with our partner companies through workshops and on-campus recruitment sessions.
Yes! MBS has partner universities all over the world. Depending on your programme, you may have the opportunity to spend a semester or more abroad as part of your studies.
Not at all. Many of our MSc programmes are taught entirely in English, and MBS has a deeply international environment. We do encourage students to learn some basic French to ease daily life, and we offer language support on campus to help you settle in.
MBS does not provide accommodation directly, but once you have been admitted we will support you in your search. You will have access to a dedicated housing portal where you can find student residence rooms, shared apartments and private studios.
Montpellier is a vibrant student city with a pleasant climate, beaches nearby and a wealth of activities. It is known for its youthful atmosphere, international character and affordable cost of living — making it one of the most popular destinations for students in France.
No. MBS offers payment plans that allow you to spread your tuition fees over several instalments. Further details will be provided by our Finance team after your admission.
Yes, but to join a work-study programme from the first year you must have been residing in France for at least one year. Alternatively, you can apply to the Grande Ecole Programme and start a work-study contract from your second year onwards.
Yes — MBS has a vibrant student life with associations covering sport, entrepreneurship, sustainable development, arts, music and much more. They are a great way to meet people, develop new skills and make the most of campus life in Montpellier.
MSc Digital Marketing & Omnichannel Strategy
