MBS School of business

WEHBE Nour

WEHBE Nour
Position Assistant Professor
Academic department Operations, Information, & Decisions
Contact n.wehbe@montpellier-bs.com
Short Bio

Dr. Nour Wehbe is lecturer at Montpellier Business School since September 2021. She holds a doctorate in Energy economics from the University of Montpellier (2019). Her research focuses on energy and environmental economics, decision making under risk, energy modeling and sustainability. Her works are published in journals such as Electricity Journal and Lebanese Science Journal. In addition, she has published many pedagogical case studies related to different topics (marketing, organization strategies, business and enterprise, customer relationship management, energy predictions, economic growth..) in the Case centre. She has participated and organized many international conferences in Beirut, Istanbul, Dubai, Paris, Grenoble and Munich. She is a member of the French Association for Energy Economists (since 2016) and a member of the Order of Engineers and Architects in Beirut (since 2014).

Selected intellectual contributions

WEHBE, N., W. BALAMANE - "Retail Technology Management: Enhancing Customer Engagement through Phone Call Optimization. The Case Center." - 2024, Paris

WEHBE, N., W. BALAMANE - "A Comprehensive Exploration of Mystery Shopping: How to Reach Retail Excellence? The Case Center" - 2024

WEHBE, N., W. BALAMANE - "The Impact of Body Language on Business Success: What Every Future Manager Should Know? The Case Center." - 2024, Paris

WEHBE, N. - "Exploring Microeconomic Concepts of Demand and Consumer Surplus in Retail Success. The Case Center." - 2024

WEHBE, N. - "From Theory to Practice: Exploring Costs, Production, and Profits in Business. The Case Center." - 2024

WEHBE, N. - "How do Consumers’ Preferences, Utility, and Demand Evolve in Business Contexts? The Case Center." - 2024

WEHBE, N. - "Short-Run Equilibrium in Retail: Navigating Strategies for Business Success. The Case Center." - 2024

WEHBE, N. - "How Can BeanBuzz Overcome Market Barriers and Maintain Dominance in Cafe Town's Coffee Scene? The Case Center" - 2024

WEHBE, N. - "How do Market Structures shape TechVibe's strategy in the Smartphone industry? The Case Center" - 2024

WEHBE, N. - "A Note on Econometric Analysis for Business Managers. The Case Center." - 2024

Research themes

Energy economics, Data analysis, Environmental economics, Renewable energy, Decision making under risk

Teaching disciplines

Economics, Management research methodology, Analytics and Data Science

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