ROUYRE Audrey

Audrey Rouyre, PhD, is an Assistant Professor of Strategic Management at MBS School of Business. Her research is focused on the management of innovation projects conducted by several competitors (i.e., multilateral coopetition) and public-private collaboration in the European aerospace industry. Her research has been published in well-known journals such Journal of Operations Management, Technovation and California Management Review. She is involved in conference activities as a co-chair in the CENA track (Coopetition, Ecosystem, Networks and Alliances) and co-program chair for Strategic Management SIG at European Academy of Management (EURAM). She has served as a reviewer for numerous journals, including Technovation, California Management Review, M@nagement, Finance-Contrôle, Stratégies.

BILDSTEIN, C., A. ROUYRE, "La collaboration un levier pour répondre aux défis du secteur aérien et aéronautique.", Aéroport Le Mag, February 2025, vol. February, no. 2025, pp. /

ROUYRE, A., A.-S. ANNE-SOPHIE FERNANDEZ, I. ISABEL ESTRADA, "Co-evolution of governance mechanisms and coopetition in public-private projects", Journal of Operations Management, January 2024, vol. 70, no. 1, pp. 50-79

ROUYRE, A., A.-S. FERNANDEZ, O. BRUYAKA, "Big Problems Require Large Collective Actions: Managing Multilateral Coopetition in Strategic Innovation Networks", Technovation, April 2024, vol. 132, no. April 2024, pp. 102968

ROUYRE, A., A.-S. FERNANDEZ, I. ISABEL ESTRADA, "Alliance et conflit : Les dessous de la coopétition dans les projets public-privê", Air & Cosmos, May 2024, vol. 2878, no. May 2024, pp. 28-29

CHIAMBARETTO, P., S. LAURENT, U. SCHMALZ, F. MENGYING, A. ROUYRE, C. BILDSTEIN, A.-S. FERNANDEZ, "Are consumers willing to pay more for green innovations? Insights from the air transport industry", Technovation, September 2024, vol. 137, no. September 2024, pp. 103079

FERNANDEZ, A.-S., A. ROUYRE, F. LE ROY, P. CHIAMBARETTO - "Les 100 fiches pour comprendre la stratégie d’entreprise" - 2024, Éditions Bréal by Studyrama, France

ROUYRE, A., A.-S. FERNANDEZ, I. ISABEL ESTRADA, "How project governance helps navigate public-private coopetition tensions", The Conversation, November 2024, vol. Novembre, no. 2024, pp. /

FERNANDEZ, A. S., A. ROUYRE, P. CHIAMBARETTO, "Transition écologique: et si les entreprises faisaient le choix de la coopétition?", The Conversation, April 2023, vol. April, no. 2023, pp. /

ROUYRE, A., A. S. FERNANDEZ, "La coopétition, voie incontournable de la réussite spatiale française et européenne.", The Conversation, October 2022, no. October 11

ROUYRE, A., A. S. FERNANDEZ, "Managing knowledge sharing-protecting tensions in coupled innovation projects among several competitors.", California Management Review, November 2019, vol. 1, no. 62, pp. 95-120

Co-operation and alliances, Innovation management, Strategy

Strategy, Management and organisation, Organizations