MISSONIER Audrey
| Position | Associate Professor |
| Academic department | Strategy & Entrepreneurship |
| Contact | a.missonier@mbs-education.com |
Audrey Missonier is professor and researcher in Strategy and Entrepreneurship at MBS School of Business in Montpellier. A Doctor of Business Administration since 2005, she obtained her habilitation to supervise doctoral research (HDR) in 2013. Her current research focuses on intergenerational successions and explores the representation of women in family businesses and media, as well as the use of metaphors in strategic discourse. A sought-after speaker for businesses, she has published numerous books and case studies, enriching both academic and professional discussions. Her research has been featured in renowned journals such as Journal of Business Ethics, European Business Review, Strategic Change, and Journal of Entrepreneurial Behaviour & Research.
MISSONIER, A., F. CELHAY - "Transmissions d’entreprises familiales et évolution des représentations genrées dans la presse" - 2025, Rennes, France
MISSONIER, A., C. CONSTANTINIDIS, I. OUMAROU HAROU - "From Father to Daughter: How to Achieve Successful Succession in a Family Business. The Case Center." - 2024, /
CELHAY, F., A. PORTES, A. MISSONIER - "Is Basketball a Fight or an Art? Metaphorical Brand Names and Differentiation Strategies in the NBA" - 2024, Consumer Culture Theory Conference, San Diego, United States of America
MISSONIER, A., C. CONSTANTINIDIS , F. CELHAY - "A Game of Thrones? An Examination of Family Business Metaphors in the French Business Press and Their Implications for Gender Equality" - 2024, oregon, United States of America
MISSONIER, A., C. CONSTANTINIDIS , F. CELHAY - "A Game of Thrones? An Examination of Family Business Metaphors in the French Business Press and Their Implications for Gender Equality. FERC - Family Enterprise Research Conference" - 2024, Portland, United States of America
MISSONIER, A., K. KAMEI, B. DESCHAMPS - "The succession of a Japanese family business: Father-daughter-granddaughter relationships, legacy and legitimacy" - 2024, Sage Business Case, London, Great Britain
MISSONIER, A., F. CELHAY - ""Etude des représentations des femmes en tant que repreneuses d’entreprises familiales dans la presse économique ", Journée de Recherche de L’Observatoire de la Pérennité des Entreprises Familiales (LEMNA, Université de Nantes), 10 juin 2021." - 2021, Nantes, France
DESCHAMPS, B., A. MISSONIER, C. THÉVENARD-PUTHOD, P. ROBIC, D. BARBELIVIEN - "Business Transfers, Family Firms and Entrepreneurship." - 2020, Routledge
MISSONIER, A., C. THÉVENARD-PUTHOD - "Transmission-reprise d'entreprise. Onze études de cas." - 2020, Edition EMS Management & Société, Paris, France
MARAIS, M., A. MISSONIER - "Intrasense : évolution du Business Model d'une PME pour répondre à l'imagerie médicale du futur. Centrale des Cas et des Medias Pédagogiques (CCMP)" - 2019
Succession, Entrepreneurship, Business ethics, Conceptual Metaphors Theory
Sociology and History of Organizations, Transmission et reprise d'Entreprises Familiales, Management du changement, Strategy
