GURAU Calin
| Position | Full Professor |
| Academic department | Marketing, Sales, & Branding |
| Contact | c.gurau@mbs-education.com |
Dr. Călin GURĂU is Professor of Marketing at Montpellier Business School, France, where he currently teaches Strategic Marketing and International Business. His research interests have a strong interdisciplinary dimension, encompassing marketing, entrepreneurship, new technologies and sustainability. He published more than 90 papers in peer-reviewed academic journals, such as Group & Organization Management, Technology Analysis & Strategic Management, Journal of Information Technology, Journal of Consumer Marketing, Journal of Consumer Behaviour, International Marketing Review, International Journal of Entrepreneurship and Small Business, Technology Forecasting and Social Change, Journal of Marketing Management.
GAIDOS, A., C. GURAU, F. PALPACUER, "Exploring the impact of regional characteristics on social incubators’ mission, structure and activity: A contingency perspective", Entrepreneurship & Regional Development, March 2024, vol. 36, no. 3/4, pp. 436-459
GURAU, C., S. THUY, I. BUENDIA-MARTINEZ - "Coopetition in financial cooperative meta-organizations" - 2024, In Warren J., Hubner J., Biaggiero L. & Ogunyemi K. (Eds.), Cooperative Economics and Management, Routledge.
GURAU, C., J. SIWALE, O. ALUKO, L. P. DANA, S. OJO, "Toward understanding dynamics of the relationship between religion, entrepreneurship and social change: Empirical findings from technology-savvy African immigrants in the United Kingdom.", Technological Forecasting and Social Change, November 2023, vol. 186(B), no. November 2023, pp. 122153
ETEMAD, H., C. GURAU, L. DANA, "International entrepreneurship research agendas evolving: A longitudinal study using the Delphi method.", Journal of International Entrepreneurship, March 2022, vol. 20, no. 1, pp. 29-51
ROBERT, M., P. GIULIANI, C. GURAU, "Implementing industry 4.0 real-time performance management systems: the case of Schneider Electric.", Production Planning and Control, February 2022, vol. 33, no. 2/3, pp. 244-260
BELBALY, N., C. GURAU, A. PSYCHOGIOS, S. AUTCHARAPORN, "Transactional Memory Systems in virtual teams: Communication antecedents and the impact of TMS components on creative processes and outcomes.", Technological Forecasting and Social Change, September 2022, vol. 174, no. September 2022, pp. 121235
GURAU, C. - "Systemic Leadership: Addressing the increasing environmental complexity and unpredictability. International Conference on Leadership, Entrepreneurship and Business Management, July 19-20, Kopavogur, Iceland." - 2022, Kopavogur, Iceland
GURAU, C. - "Integrating online technology and traditional pedagogy: Challenges and solutions during the COVID19 lockdown. 14th International Conference on Education and New Learning Technologies, July 4-6, Palma de Mallorca, Spain." - 2022, Palma de Mallorca, Spain
GURAU, C. - "Fashion micro-entrepreneurs: Strategies for achieving sustainability. 21st International Scientific Conference on Innovative solutions for sustainable development of textiles and leather industry, May 26-27, Oradea, Romania." - 2022, Oradea, Romania
GURAU, C. - "Information systems’ adoption in meta-organizations. International Conference on Industry Sciences and Computer Sciences Innovation, Mars 9-11, Porto, Portugal." - 2022, Porto, Portugal
Marketing strategy, Entrepreneurship, Business model
Marketing, Strategy, Entrepreneurship
