MBS School of business

GAST Johanna

GAST Johanna
Position Associate Professor
Academic department Strategy & Entrepreneurship
Contact j.gast@Montpellier-BS.com
Short Bio

Dr. Johanna Gast has been with Montpellier Business School since 2014. She began as a Research Assistant and PhD student from 2014 to 2017. Following this, she held the position of Assistant Professor from 2017 to 2020, before being promoted to Associate Professor in September 2020. She completed her Doctor of Science degree at Lappeenranta University of Technology, Finland, in 2017. Her current research interests span entrepreneurship, strategy, innovation, family businesses, SMEs, and management. She has contributed to various esteemed journals including the Journal of Product Innovation Management, Small Business Economics, Journal of Small Business Management, International Small Business Journal, International Journal of Management Review, Technological Forecasting & Social Change, International Journal of Hospitality Management, and World Development, among others.

Selected intellectual contributions

GERNSHEIMER, O., D. KANBACH, J. GAST, F. LE ROY, "Managing paradoxical tensions to initiate coopetition between MNEs: The rise of Coopetition Formation Teams  ", Industrial Marketing Management, April 2024, vol. 118, no. April 2024, pp. 148-174

KALLMÜNZER, A., A. MAURACHER, J. GAST, S. KRAUS, A. CALABRO, "Internationalization of family firms: The role of networks and coopetition.", European Journal of International Management, August 2022, vol. 18, no. 4, pp. 495-517

MIAO, C., R. LAOUITI, J. GAST, W. NAKARA, "Institutional factors, religiosity, and entrepreneurial activity: A quantitative examination across 85 countries.", World Development, January 2022, vol. 149, no. January 2022, pp. 105695

GAST, J., S. M. BEZ, F. LE ROY, "Unpacking the management of oligo-coopetition strategies in the absence of a moderating third party.", Industrial Marketing Management, October 2021, vol. 98, no. October 2021, pp. 125-137

GERNSHEIMER, O., D. KANBACH, J. GAST, "Coopetition research - A systematic literature review on recent accomplishments and trajectories.", Industrial Marketing Management, July 2021, vol. 96, no. July 2021, pp. 113-134

BREIER, M., A. KALLMUENZER, T. CLAUSS, J. GAST, S. KRAUS, V. TIBERIUS, "The role of business model innovation in the hospitality industry during the COVID-19 crisis.", International Journal of Hospitality Management, January 2021, vol. 92, no. January 2021, pp. 102723

PALMER, C., M. LEYER, J. GAST, "Sand im Getriebe: Wie Digitality Concerns digitale Prozesse behindern", PersonalQuarterly, December 2020, vol. 4, no. December 2020, pp. 34-41

KRAUS, S., T. CLAUS, M. BEIER, J. GAST, A. ZARDINI, V. TIBERIUS, "The economics of COVID-19: Initial empirical evidence on how family firms in five European countries cope with the corona crisis.", International Journal of Entrepreneurial Behavior and Research, July 2020, vol. 26, no. 5, pp. 1067-1092

GAST, J., W. CZAKON, T. NIEMAND, S. KRAUS, L. FRÜHSTÜCK, "Designing coopetition for radical innovation: An experimental study of managers' preferences for developing self-driving electric cars.", Technological Forecasting and Social Change, June 2020, vol. 155, no. June 2020, pp. 119992

KRAUS, S., J. GAST, M. SCHLEICH, P. JONES, M. RITTER, "Content is king: How SMEs create content for social media marketing under limited resources.", Journal of Macromarketing, December 2019, vol. 39, no. 4, pp. 415-430

Research themes

Co-operation and alliances, Academic writing, Entrepreneurship, Innovation management, Strategic management, Strategy

Teaching disciplines

Strategy, Management and organisation, Research methodology

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