FEIEREISEN Stéphanie
| Position | Associate Professor |
| Academic department | Marketing, Sales, & Branding |
| Contact | s.feiereisen@mbs-education.com |
Stephanie Feiereisen is Associate Professor of Marketing at MBS School of Business. Her research focuses on storytelling and the consumption of digital media and entertainment. Her work is published or forthcoming in peer-reviewed journals such as Journal of Marketing, Journal of Consumer Research, Journal of Product Innovation Management, Journal of Business Research, Psychology & Marketing, Journal of Marketing Management, Journal of Cultural Economics, and others.
FEIEREISEN, S., D. RASOLOFOARISON, C. RUSSELL, H. SCHAU, "One brand, many trajectories: Narrative navigation in transmedia.", Journal of Consumer Research, December 2021, vol. 48, no. 4, pp. 651-681
LUFFARELLI, J., S. FEIEREISEN, A. ZOGHAIB, "More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention.", Psychology and Marketing, November 2021, vol. 38, no. 11, pp. 1973-1989
SCHAUERTE, R., S. FEIEREISEN, A. J. MALTER, "What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry.", Journal of Cultural Economics, May 2021, vol. 2, no. 45, pp. 263-293
BERTELE, K., S. FEIEREISEN, C. STOREY, T. VAN LAER, "It's not what you say, it's the way you say it! Effective message styles for promoting innovative new services.", Journal of Business Research, February 2020, vol. 107, no. February 2020, pp. 38-49
VAN LAER, T., S. FEIEREISEN, L. M. VISCONTI, "Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect.", Journal of Business Research, March 2019, vol. 96, no. March 2019, pp. 135-146
FEIEREISEN, S., D. RASOLOFOARISON, K. DE VALK, J. SCHMITT, "Understanding emerging adults' consumption of TV series in the digital age: a practice-theory-based approach.", Journal of Business Research, February 2019, vol. 95, no. February 2019, pp. 253-265
VAN LAER, T., L. M. VISCONTI, S. FEIEREISEN, "Need for narrative.", Journal of Marketing Management, July 2018, vol. 34, no. 5/6, pp. 484-496
ZOGHAIB, A., J. LUFFARELLI, S. FEIEREISEN, "Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?", Psychology and Marketing,, vol. 40, no. 10, pp. 1965-1985
RUSSELL, C., A. HAMBY, S. FEIEREISEN, H. SCHAU, "The Brand Backstory and Strategic Performance of Transparency" Forthcoming Journal of Marketing
Marketing - Tourism, Arts, entertainment and recreation
Marketing
