FATTOUM Senda
Short Bio
Dr. Senda Fattoum studies how organizations create new ways of working, and who is included or left out when they do. She conducts her research inside the organizations concerned: hospitals learning to treat patients at home, firms developing drugs for diseases too rare to be profitable, and a Tunisian local economy where environmental projects are built around people excluded from work.
She is Assistant Professor of Strategy and Sustainability, Programme Director of the MSc International Business, a member of the COAST Chair on sustainability transformations, and the founder of the school’s Health & Innovation for Society research group.
Her work has appeared in Organization and Research Policy. She writes teaching cases from the fields she researches, published by Sage Business Cases and The Case Centre.
She came to management from pharmacy — a doctorate in pharmacy from Monastir, an MPhil in genomics and personalised medicine, a master’s in human pathologies from Aix-Marseille and an advanced master’s in biotech industry management — before completing her PhD in Business Administration at Grenoble École de Management.
Selected intellectual contributions
FATTOUM, S., J. ROSE, G. ISLAM, "Achieving Epistemic Justice in Hospitals: Patient Expertise through Boundary Work" in its current form for publication in Organization", Organization, September 2026, vol. 33, no. 6, pp. 837-853
FATTOUM, S. - "The Impacts of Drug Pricing Strategies on Patient Access to Medication" - 2026, Sage Business Case
FATTOUM-BELKHOUJA, S. - "To make it or to buy it: Investing in M&A or R&D as contradictory or complementary strategies in the biotech and pharma industries" - 2024, In M. Thomas & J.L. Rose (Eds.), Mergers and Acquisitions: The Pharmaceutical and Biotechnology Industries. Routledge, Taylor & Francis
FATTOUM, S., J. SENN - "Bee-Ware: Neonicotinoids in the Business of Ignorance" - 2024, The Case Center, London
BELKOUJA, M., S. FATTOUM-BELKHOUJA, D. Y. HYUNGSEOK, "Does greater diversification increase individual productivity? The moderating effect of attention allocation.", Research Policy, March 2021, vol. 104256, no. 50(6)
FATTOUM, S., G. ISLAM , "Innovation In Rituals In The Context Of Crisis: Ethnographic Study In A French Vaccination Center", Human Relations,
