CHIAMBARETTO Paul

Position | Associate Professor |
Academic department | Marketing, Sales, & Branding |
Contact | p.chiambaretto@mbs-education.com |
Paul Chiambaretto is Full Professor of marketing and strategy at MBS School of Business and an associate researcher at the Ecole Polytechnique. He is also the director of the Chaire Pégase, dedicated to the economics and management of air transport. A graduate of the Ecole Normale Supérieure, he holds a PhD from the Ecole polytechnique and a HDR from the University of Montpellier. He is a specialist in alliance and coopetition strategies, particularly in the airline sector. He is the author of numerous books and scientific on corporate strategy and air transport.
CHIAMBARETTO, P., J. ENGSIG, B. B. NIELSEN, A. RAMAROSON, "How can global city attributes explain international strategic alliance formation?", International Business Review, March 2025, vol. 34(2), no. March 2025, pp. 102380
LE ROY, F., A.-S. FERNANDEZ, P. CHIAMBARETTO, A. ROUYRE - "Managing Coopetition: The Key to Benefiting from a Coopetition Strategy. De Gruyter Handbook of Coopetition, edited by James M. Crick" - 2025, DeGruyter Publishing
CHIAMBARETTO, P., F. LE ROY, A.-S. FERNANDEZ - "L'avantage coopétitif Faire de la coopétition une stratégie gagnante" - 2024, EMS
CHIAMBARETTO, P., E. COMBE, "Avion vert : le défi de l'industrialisation", Les Echos, April 2024, vol. Avril, no. 2024, pp. //
CHIAMBARETTO, P., M. S. FARAZI, A. S. FERNANDEZ, S. GOPALAKRISHNAN, "Unbundling the impact of current and future competition on cooperation in coopetition projects for innovation", Research Policy, July 2024, vol. 53, no. 6, pp. 105017
CHIAMBARETTO, P., S. LAURENT, U. SCHMALZ, F. MENGYING, A. ROUYRE, C. BILDSTEIN, A.-S. FERNANDEZ, "Are consumers willing to pay more for green innovations? Insights from the air transport industry", Technovation, September 2024, vol. 137, no. September 2024, pp. 103079
CHIAMBARETTO, P., C. BILDSTEIN, S. LAURENT, "Smart airport : l’aéroport du futur devra allier digitalisation et forte présence humaine", Aéroport Le Mag, September 2024, vol. 113, no. Septembre 2024, pp. 16-17
FERNANDEZ, A.-S., A. ROUYRE, F. LE ROY, P. CHIAMBARETTO - "Les 100 fiches pour comprendre la stratégie d’entreprise" - 2024, Éditions Bréal by Studyrama, France
CHIAMBARETTO, P., E. COMBE, "Business model hybridization but heterogeneous economic performance: Insights from low-cost and legacy carriers in Europe.", Transport Policy, June 2023, vol. 136, no. June 2023, pp. 83-97
CHIAMBARETTO, P., S. LAURENT, "Accompagner la digitalisation pour qu'elle ne se fasse pas au détriment de l'expérience client.", Aéroport Le Mag, February 2023, vol. January-February, no. 104, pp. /
Supply chain, transport, logistics, Co-operation and alliances, Marketing, Strategic management - Aerospace, Tourism
Strategy, Marketing, Other