AMMAR Oussama

As Dean of Programs since Novembre 2020, Dr. Oussama AMMAR is responsible for providing the intellectual leadership for Montpellier Business School (MBS)'s programs. He oversees the entire portfolio of academic programs including executive programs, provides operational leadership and vision in the development, internationalization, and implementation of innovative and distinctive programs, and supervises the Global Engagement office for student mobility, the Student Life and Experience office as well as MBS's career center. He develops and promotes initiatives aimed at improving the quality of education at MBS, works in collaboration with faculty, staff and administrators to plan, develop, implement and assess programs that meet student expectations and that fulfill the school's mission of being a vibrant learning organization that creates impactful knowledge and develops new competences. Dr. Oussama AMMAR has also occupied the position of Dean of the US campus of SKEMA Business School in Raleigh, North Carolina, USA and the position of Associate Dean of Undergraduate Programs at SKEMA Business School in Lille, France. As Academic Dean, Dr AMMAR had an overall responsibility for operational management of academic programs in the US campus. He was responsible for: faculty and administrative staff recruitment, development and evaluation of faculty and staff; academic budget management and resource allocation; program and curriculum development and assessment; strategic academic planning; and maintaining compliance with accreditation standards. Dr Oussama AMMAR was also the Global Scientific Director of the MSc in International Business between September 2015 and August 2018 (France, US, China and Brazil). He was the Associate Chair of the Strategy and Entrepreneurship Department from 2011 to 2013. He is also a Full Professor of strategy and has over 20 years of experience in teaching strategy and strategy related topics to a large range of audiences.

AMMAR, O., E. BACHA, S. FROMENT, "Becoming a Women Leader: A Qualitative Study in the Information Technology Sector", Journal of Business & Management Sciences, April 2025, vol. 13, no. 2, pp. 24-30

DELAFENESTRE, R., O. AMMAR - "Alibaba: A study of Strategic Capabilities of the Chinese group." - 2021

AMMAR, O., R. DELAFENESTRE - "Alibaba: étude des capacités stratégiques du groupe chinois." - 2021

AMMAR, O., P. CHEREAU, "Business model innovation from the strategic posture perspective: An exploration in manufacturing SMEs.", European Business Review, January 2018, vol. 1, no. 30, pp. 38-65

AMMAR, O., B. SLAMA, "La capacité d'absorption: une nouvelle conceptualisation à travers l'intelligence économique.", Management & Avenir, January 2018, vol. 99, no. /, pp. 214

AMMAR, O., C. DESLEE, "Transforming SNCF's business model through the evolution of participative innovation routine.", European Business Review, January 2016, vol. 4, no. 28, pp. 467-485

AMMAR, O., P. CHEREAU - "Relationships between strategic posture and business model innovation: An exploration of the dynamics in manufacturing SMEs. Administrative Sciences Association of Canada (ASAC), June, Halifax, Canada." - 2015, Halifax, Canada

AMMAR, O. - "L'approche des fonds d'investissement dans l'expérimentation stratégique du business model. Association Internationale de Management Stratégique (AIMS), May, Rennes, France." - 2014, Rennes, France

SLAMA, S., O. AMMAR - "La synergie entre intelligence économique et knowledge management: une nouvelle perspective pour l'amélioration de la capacité d'absorption de l'organisation. Association Internationale de Management Stratégique (AIMS), May, Rennes, France." - 2014, Rennes, France

AMMAR, O., P. CHEREAU - "Strategic posture and business model innovation: An exploration of predictive relationship in manufacturing SMEs. Strategic Management Society (SMS), Madrid, Spain." - 2014, Madrid, Spain

Business model, Change management, Strategy - Education

Strategy