MBS Celebrates 10 Years of Its Incubator and Unveils Its New Identity: MBS 1.618

After ten years dedicated to supporting ambitious and responsible entrepreneurial projects, the incubator of Montpellier Business School is entering a new chapter in its story. It is changing its name and becoming MBS 1.618, a meaningful new identity that marks the beginning of a new era in entrepreneurial support at MBS.

Why 1.618? The Golden Ratio as a Symbol of Harmonious Growth

1.618 is the golden ratio — a proportion found in nature, mathematics, architecture, art, and design. It represents balance and harmony, a symbol of strong, sustainable, and measured growth.

This philosophy perfectly embodies the spirit of MBS 1.618:
to support scalable, responsible, and sustainable startups that combine economic performance with positive impact — for people and for the planet.

A New Visual Identity to Reflect Our Mission

This name change comes with a completely redesigned visual identity, reflecting the mission and vision that drive MBS 1.618.
At its core lies a spiral inspired by the golden ratio, symbolizing the steady progress and controlled evolution of the projects we support.

The two main colors, green and purple, also express this ambition:

• Green embodies responsibility, sustainability, and environmental commitment.

• Purple conveys innovation, creativity, and entrepreneurial boldness.

Ten Years of Innovation and Entrepreneurial Commitment

On September 30, MBS celebrated ten years of entrepreneurial support during an event that brought together incubated startups, alumni, partners, and members of the MBS community.
It was a special moment to reflect on the journey so far, to highlight the projects nurtured by the incubator, and to share a collective vision for the next ten years.

This celebration was also an opportunity to measure the progress made since the incubator’s creation and to reaffirm MBS’s commitment to guiding the entrepreneurs of tomorrow toward growth that is both responsible and ambitious.

Ten years of innovation, challenges, and success stories: our entrepreneurs share their journeys and the impact the incubator has had on their development.
Watch their testimonials in our video feature.

A Community Committed to Building the Future

Over the years, the incubator has benefited from the invaluable involvement of entrepreneurs, mentors, partners, and collaborators who together form a true ecosystem of innovation and impact.

Thanks to their collective engagement, MBS 1.618 begins this new chapter with confidence and ambition, remaining true to its mission:
to nurture sustainable, balanced, and inspiring businesses that contribute to a more responsible world.

To learn more about the MBS incubator, visit our website.