Explore the Opportunities of Social and Environmental Transition in Morocco with the Executive MBA Learning Expedition
As part of their Learning Expedition, participants of the Executive MBA at MBS School of Business traveled to Casablanca, Morocco, to explore the dynamics of social and environmental transformation taking place in an emerging country. This immersive experience allowed them to understand how Moroccan private-sector players are turning global challenges into tangible opportunities for sustainable development.
Understanding CSR Challenges in an Emerging Context: People at the Heart of Responsible Initiatives
During this expedition, MBS EMBA participants discovered how private actors in an emerging economy like Morocco are embracing global social and environmental transition challenges and transforming them into real levers for innovation and growth.
Corporate Social Responsibility (CSR) has become a must for companies operating in Morocco. It’s increasingly seen as a driver of performance, prompting innovation in products and services, while gradually shifting societal behaviors—often leveraging local traditions as a powerful structural asset.
CSR initiatives in Morocco are led by responsible entrepreneurs, supported by ambitious institutional networks. They aim first and foremost to enhance human development by empowering citizens: ensuring safe and accessible mobility with minimal environmental impact, supporting local producers through healthy and quality food systems, or boosting youth potential and employability through inclusive education and sports-focused programs.
A Program Built Around Inspiring Encounters and Hands-On Initiatives
A roundtable on sustainable mobility, where experts Omar Amarouch, Samir Bennani, and Saad Benhayoun discussed how new mobility models can foster more inclusive, lower-impact transportation—following an insightful opening session led by Siham El Khaddar on the current and future challenges of the Moroccan economy.
A visit to the French Chamber of Commerce and Industry in Morocco, led by Jean-Charles Damblin, who presented the Chamber’s business incubator and strategies for successful market entry into Morocco.
An on-site immersion at Marjane’s logistics platform, Morocco’s retail leader, where Olivier Pillon showcased the company’s CSR commitments and how they are being operationalized at scale.
A visit to Intelcia, where team leaders Dounia Chraibi and Boutaina Benchakroun shared how CSR is embedded into the company’s processes, work methods, and across all business functions.
A meeting with project leaders and students from Tibu Africa, a social enterprise and second-chance school. Ghizlane Akourim and Amina Benkhaira led a powerful session on the positive impact of youth education in driving social change…and many more enriching and inspiring encounters throughout the week.
A Rich and Collaborative Learning Experience
This Learning Expedition was a unique opportunity for Executive MBA participants to explore the foundations and mechanisms of CSR in an international context. The program was made possible thanks to the dedication and guidance of Régis Delafenestre, Maryline Meyer, and Catherine Deiana.
Special thanks also to Sami Saloui for his testimonial and Youssef Krati for joining the afterwork session.
