Adel Lehérissé: Starting a Business to Break Taboos Around Sexuality

At just 23 years old, Adel Lehérissé is developing an ambitious and socially engaged project: Éros Paris, a mobile application dedicated to sexual health, STI prevention, and sex education. This innovative project, rooted in personal experience, is driven by a strong conviction: entrepreneurship can be a force for impact, not just profit.
In May 2025, he entered the incubation phase at the MBS incubator.

A Vision for Responsible Entrepreneurship

A 2024 graduate of the MBS Bachelor program, Adel discovered the world of responsible entrepreneurship during his time at the school.
“During my years at MBS, I realized that entrepreneurship could go hand in hand with impact — that you can act for the common good, not just for profit,” he explains.

This ethical approach to business resonates with his personal background. The son of an entrepreneur, he grew up with the idea that work can be a source of autonomy and balance. A naturally creative individual, Adel sees entrepreneurship as a space for self-expression and boundless creation.
“I did several internships, but I quickly understood that traditional employment wasn’t for me. I need the freedom to make my own choices. For me, being an entrepreneur also means being able to try, fail, and try again. If this project fails, I’ll start another one — then another. I’ll keep going as long as I can.”

A Project Born from a Personal Shock

Éros Paris emerged after a deeply personal and life-changing event: someone close to Adel contracted an STI, which led to serious medical complications. The experience became a turning point. He began questioning the state of prevention, testing, and sex education.

“Talking with people around me, I realized just how taboo these topics still are. There’s a real need for information that’s accessible, stigma-free, and tailored to our generation,” he says.

His research revealed a concerning trend: STIs are rising rapidly in France, particularly among young people, while condom use is declining. He also found that traditional prevention tools no longer resonate with the “Tinder generation” or with teenagers learning about sexuality through social media.

Éros Paris: An App to Take Care of Yourself and Others

Adel went on to design Éros Paris: a comprehensive digital ecosystem for sexual health, structured around five main features:

• A clear, accessible, and interactive educational base on STIs, contraception, and pleasure
• An anonymous partner notification module to alert others in case of infection (modeled after France’s “TousAntiCovid” app)
• A locator and interface for interacting with testing labs (appointments, results, health documents management)
• A section dedicated to women’s health (menstrual cycles, PCOS, endometriosis, etc.)
• And soon, an ethical shop offering responsibly made condoms and lubricants

The app is designed to be inclusive of all identities and orientations. It is aimed at those exploring or redefining their sexuality, offering a supportive and judgment-free experience.

The Right Support to Go Further

Adel joined the MBS incubator in January 2024, at a very early stage of his project. There, he received tailored support in structuring the project, managing his time, gaining perspective on upcoming decisions, and benefiting from the experience of others.

By May 2025, he officially entered the incubation phase with new goals: finalizing the company’s registration, building a brand strategy, preparing a crowdfunding campaign, and developing a TikTok presence to share educational content and raise awareness among his future community.

An Ambitious Vision

To accelerate Éros Paris’s development, Adel has already initiated a partnership with Bioxa, a network of more than 30 laboratories in Eastern France. He aims to soon launch the app’s first version, developed in strict compliance with health data regulations and in collaboration with healthcare professionals.

“This project truly drives me. It aligns with my convictions, my values, and my sense of purpose. I want to make it real because I genuinely believe it can make a difference,” concludes the young entrepreneur.