Business Game: go behind the scenes of the 3rd International Entrepreneurship Seminar

This week marked the 3rd edition of the International Entrepreneurship Seminar, with MBS Major Partner Decathlon France as guest of honour. Led and supervised by Dr Jan Weiss, Dr Annabelle Jaouen and the coaches from the MBS Entrepreneurship Center, this educational challenge gave students the opportunity to dive into the world of entrepreneurship by imagining a start-up with a sustainable business model that moves away from the traditional marketing approach and focuses on meaning and reducing environmental impact.

One of three key Business Games for second-year students on the Grande Ecole Programme

Each year, students take part in a flagship project focusing on social and environmental transition: a challenge on the UN’s SDGs (Sustainable Development Goals) in the pre-master’s year, an International Entrepreneurship seminar in the 2nd year and a Responsible Leadership seminar in the 3rd year.

During these four days, students work in teams, accompanied by coaches from the Entrepreneurship Center incubator.

Ecodesign, repairability, the circular economy and thinking about the end-of-life of products: yesterday the best teams had the opportunity to pitch their project in front of the brand’s professionals: Philippe Cassan, Aurelien Leturgie, Pierre Boudou, Béatrice Oyane-Bikom and Julie Delignon.