MSc Digital Marketing & Omnichannel Strategy

Programme overview

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is in a customer centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developping and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

Access

3 or 4 year university degree

diploma

MSC

Level

Bac +5 (5-year university degree)

Rhythm

Full time

Intake

September

Language

English

OBJECTIVES:

Understand what digital marketing and an omnichannel strategy is.
Drive digital marketing strategies through customer-centricity approach.
Implement an omnichannel strategy focus on the customer journey.
Define creative and innovative digital metrics to measure the customer experience within your organisation.

CAREER

Digital Marketing Specialist
CEM/CXM Specialist
Marketing Manager
Web Campaign Specialist
Business Analyst
Marketing and Communications Consultant
Brand and Client Experience Designer
E-Commerce Manager

MSc DIGITAL MARKETING & OMNICHANNEL STRATEGY : Why choose this MSc?

❝ The world is increasingly digital. Upskilling and graduating with an MSc programme in Digital Marketing and Omnichannel strategy prepares you to create and capture value for you and your company in this current and future digital world. You will explore the latest digital marketing trends to get a real advantage in a competitive labour market. You will then become an expert capable of managing your future company’s digital strategy. Last but not least, you will join a school with strong values – ethics, openness, inclusiveness, sensitivity to societal and environmental challenges – and integrate these core values to your curriculum through dedicated courses. Ready to start the adventure? ❞

My Master's in Marketing at MBS was truly exceptional. The diverse international professors, emphasis on practical learning through "learning by doing" rather than just theory, and the vibrant Montpellier backdrop made it a standout experience. This program not only deepened my knowledge but also equipped me with hands-on skills for the dynamic world of marketing. It's an experience I'll always cherish.

PEDAGOGICAL PROGRAMME

↓ 1-year MSc

↓ 2-year MSc

↓ 1-year MSc

For students with a four-year degree. If you have a three-year degree, the 2-year MSc programme is for you.

(If you need further details on the content of each module, please feel free to contact us).

First Semester

Mandatory

Digital Marketing Strategy
Consumer psychology & behavior in digital era
Digital communication
Customer Experience Management (CEM/CXM) and Omnichannel strategy
Marketing design for augmented and virtual reality
Community management and Social media strategy & optimisation (SMO)
Online Marketing Research Methods
Research methodology

Other skills

Power platform by Microsoft
Soft skills

SECOND SEMESTER

Mandatory

Marketing Challenge
Pricing and customer value
Storytelling in the digital era
Mobile strategy
Introduction of digitals metrics
Graphic and web design & Brand Communication
Gamification in marketing
Research methods in Marketing

Two elective courses

Advanced digital metrics
Digital marketing law
Aviation: Understanding the challenges of the aviation industry
Luxury Attitude (certificate)
CRM and big data
Sustainability in the Tourism Industry

↓ 2-year MSc

Download our brochure

Need more information on this programme (course, calendar…) ? Download the MSc brochure.

FREE TRAINING SESSION TO HELP YOU PREPARE THE INTERNATIONAL EXAM

The training sessions are free and will help you to prepare yourself for the international admission exam.

They are common to all of our programmes (Bachelor Programme, Master in Management Programme,

Masters of Science Programmes). The different training sessions will be 100% online.

tool box

Discover our MSC Tool Box, including a presentation of each test as well as exercises and solutions to train for the competition !

MSc Digital Marketing & Omnichannel Strategy

MSc Digital Marketing & Omnichannel Strategy