JOLY Cédrine

Dr. Cédrine JOLY is Associate Professor at Montpellier Business School and Head of IMPACTS (Inclusive Management, Prosperity And Collective Transformation for Sustainability) center. Before her appointment as Head of IMPACTS center, she served as Director for the Grande Ecole Programme from 2019 to 2023 and was Head of the marketing, sales & communication teaching department from 2014 to 2019.

She has taught strategic marketing, marketing for impact-driven organizations and sustainable development at the Programme Grande Ecole, EMBA, Master of Science in Marketing and Executive Education Programmes.

Prior to her PhD, she worked for five years for the French Canal+ TV Channel as Marketing and Brand Manager. Her research interests cover strategic marketing & CSR, diversity & inclusion policies in the Business Schools context and in the process of employer branding. She is member of the Chair MIND and co-organizer of the excellence track for sustainability and leadership “Act for Change”.

She published academic articles in Journal of Marketing Management, Revue Internationale PME and Management International.

"As a professor with a balanced profile in terms of research, teaching and managerial contributions, I have chosen to dedicate myself more actively to managerial duties at Montpellier School of business."

JAECK, M., M. MARAIS, C. JOLY, L. PREUSS, "Navigating the Moral-Economic Paradox of Diversity Management: Plurality of Stakeholder Perceptions and Coping Strategies.", Group and Organization Management, December 2024, vol. 49, no. 6, pp. 1495-1535

JAECK, M., M. MARAIS, M. MEYER, C. JOLY, "A proposed framework for Inclusive Business Schools.", Futures, April 2023, vol. 148, no. April 2023, pp. 103122

JOLY, C., M. OUVARD - "Diversité, inclusion et marque employeur : comment les faire dialoguer." - 2023, AFMD, Association française des managers de la diversité, France

JAECK, M., C. JOLY, M. MARAIS, M. MEYER, "3 piliers pour rendre les Grandes Ecoles de management inclusives", Carenews Le média des acteurs de l'engagement, March 2023

JOLY, C. - "Joly C., Ouvrard M. 2023. Diversité, inclusion et marque employeur : comment les faire dialoguer. Editions AFMD. Collection Décrypter" - 2023

MEYER, M., C. JOLY, M. E. KESSARI, M. MARAIS, "Collective dynamics of micro-resistance through CSR by academic activists: Collective autoethnography in a French business school", Management International, 2022, vol. 26, no. 5, pp. 97-117

JAOUEN, A., M. JAECK, C. JOLY, M. E. KESSARI, "Les magasins de producteurs : vers un renouveau de l’action collective des PME agricoles.", Revue Internationale PME, December 2020, vol. 33, no. 3/4, pp. 261-296

MEYER, M., C. JOLY, M. JAECK, M. MARAIS, "Entre mission et Marché : La diversité, enjeu stratégique des grandes écoles de management françaises ?", Revue Internationale de Psychosociologie et de Gestion des Comportements Organisationnels, December 2020, vol. 66, no. 26, pp. 91-114

KESSARI, M. E., C. JOLY, A. JAOUEN, M. JAECK, "Alternative food networks: good practices for sustainable performance", Journal of Marketing Management, November 2020, vol. 36, no. 15/16, pp. 1417-1446

MARAIS, M., C. JOLY, M. MEYER, M. JAECK, M. E. KESSARI, M. ANDIAPPAN, L. DUFOUR, "Legitimizing a diversity policy in a challenging environment: A case study of a French business school.", Management International, April 2020, vol. 24, no. 1, pp. 56-71

Marketing and CSR, Diversity & inclusion - Education, Agriculture, forestry and fishing

Strategic marketing, Sustainable development and social responsibility