FEIEREISEN Stéphanie
| Position | Associate Professor |
| Academic department | Marketing, Sales, & Branding |
| Contact | s.feiereisen@mbs-education.com |
Stephanie Feiereisen holds a PhD from Aston Business School, United Kingdom. Her research focuses particularly on storytelling and the consumption of digital media and entertainment. Her work is published or forthcoming in peer-reviewed journals such as the Journal of Consumer Research, Journal of Product Innovation Management, Journal of Business Research, Psychology & Marketing, Journal of Marketing Management, Journal of Cultural Economics, and others.
FEIEREISEN, S., C. RUSSELL, A. PORTES - "Mx Maison Yellow, Pernod Ricard's Project to Rejuvenate Pastis" - 2025, The Case Center, London, Great Britain
FEIEREISEN, S., D. RASOLOFOARISON, C. RUSSELL, H. SCHAU, "One brand, many trajectories: Narrative navigation in transmedia.", Journal of Consumer Research, December 2021, vol. 48, no. 4, pp. 651-681
LUFFARELLI, J., S. FEIEREISEN, A. ZOGHAIB, "More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention.", Psychology and Marketing, November 2021, vol. 38, no. 11, pp. 1973-1989
BERTELE, K., S. FEIEREISEN, C. STOREY, T. VAN LAER, "It's not what you say, it's the way you say it! Effective message styles for promoting innovative new services.", Journal of Business Research, February 2020, vol. 107, no. February 2020, pp. 38-49
LUFFARELLI, J., A. ZOGHAIB, S. FEIEREISEN - "That sounds brand new: Selecting suitable music in marketing communications to induce impressions of brand innovativeness. European Marketing Academy (EMAC), May 26-29, Budapest, Hungary, [Proceedings]." - 2020, Budapest
LUFFARELLI, J., A. ZOGHAIB, S. FEIEREISEN - "That sounds brand new: Selecting suitable music in marketing communications to induce impressions of brand innovativeness. Association Française de Marketing (AFM), May 5-7, Biarritz, France, [Proceedings]." - 2020, Biarritz, France
VAN LAER, T., S. FEIEREISEN, L. M. VISCONTI, "Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect.", Journal of Business Research, March 2019, vol. 96, no. March 2019, pp. 135-146
FEIEREISEN, S., D. RASOLOFOARISON, K. DE VALK, J. SCHMITT, "Understanding emerging adults' consumption of TV series in the digital age: a practice-theory-based approach.", Journal of Business Research, February 2019, vol. 95, no. February 2019, pp. 253-265
CAMPANA, M., F. BARDHI, C. WIERTZ, S. FEIEREISEN - "A theory of object change. Theory + Marketing Conference, May, New York City, US." - 2019, New York City
FEIEREISEN, S., D. RASOLOFOARISON, C. RUSSELL, H. SCHAU - "Navigating narratives: Time and space navigation and narrative Experiences. Association of Consumer Research Conference, October 17-19, Atlanta, USA." - 2019, Atlanta
Marketing - Tourism, Arts, entertainment and recreation
Marketing
