DELRE Sebastiano

My research interests revolve around marketing phenomena such as social influence, network science, innovation diffusion, new product introduction, social media and advertising. I am very much interested in new types of social influences that affect the way people interact and how consumers adopt, purchase and consume goods and services. For example, in my recent work, I study how shared consumption, i.e. consuming goods together with other consumers, can affect the diffusion of new products. My research is very committed to high quality. I am a driven researcher who always strives for innovative ideas, original investigation, relevant implications, and rigorous method. My passion in research is driven by a real and genuine interest in how people make decisions and how they affect each other. I am just fascinated by how people behave, either rationally or irrationally. This is why my work focuses on marketing phenomena that involve human decision making and their social consequences. Methodologically, I consider myself a data scientist. I enjoy working with data of any kind and my approach is very practical and at the interface among social science, statistics and computer science. My work also focuses on the use of big data and computational methods such as agent-based-models to study marketing dynamics and to simulate the effects of managers’ decisions on the real market.

DELRE, S., P. SEKERIS, "Competition and strategic budget choices in the motion picture industray.", Journal of Industrial Economics, September 2023, vol. 71, no. 3, pp. 728-769

LUFFARELLI, J., S. DELRE, P. LANDGRAF, "How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years.", Journal of the Academy of Marketing Science, May 2023, vol. 51, no. 3, pp. 598-616

DELRE, S., J. LUFFARELLI, "Consumer reviews and product life cycle: On the temporal dynamics of electronic word of mouth on movie box office.", Journal of Business Research, February 2023, vol. 156, no. February 2023, pp. 113329

SANCHEZ SANCHEZ, C., J. BOYSSELLE, S. DELRE, ""Learning by doing" as a trigger for innovation and frugal behavior of students in internships.", Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion), June 2023, vol. 156, no. 1, pp. 309-340

CELHAY, F., S. DELRE, L. MAGNIER - "How to use factorial ANOVA to compare the main and the interaction effects of 2 packages variables on consumer attitude." - 2023

LUFFARELLI, J., S. DELRE, P. LANDGRAF - "Brand personality and brand equity: Evidence from a longitudinal study. Association Française du Marketing (AFM), May 19-21, Angers, France." - 2021, Angers, France

BOYSSELLE, J., C. SANCHEZ SANCHEZ, S. DELRE, "Innover en période de crise: les étudiants alternants plus Précieux que jamais.", The Conversation, April 2020, vol. Avril, no. 2020, pp. /

DELRE, S., C. PANICO, B. WIERENGA, "Competitive strategies in the motion picture industry: An ABM to study investment decisions.", International Journal of Research in Marketing, January 2017, vol. 34, no. 1, pp. 69-99

DELRE, S., T. L. J. BROEKHUIZEN, T. H. A. BIJMOLT, "The effects of shared consumption on product life cycles and advertising effectiveness: The case of the motion picture market.", Journal of Marketing Research, January 2016, vol. 53, no. 4, pp. 608-627

BROEKHUIZEN, T. L. J., S. DELRE, A. TORRES, "Simulating the cinema market: How cross-cultural differences in social influence explain box office distributions.", Journal of Product Innovation Management, January 2011, vol. 28, no. 2, pp. 204-217

Marketing

Marketing