At just 23 years old, Adel Lehérissé is developing an ambitious and socially engaged project: Éros Paris, a mobile application dedicated to sexual health, STI prevention, and sex education. This innovative project, rooted in personal experience, is driven by a strong conviction: entrepreneurship can be a force for impact, not just profit.
In May 2025, he entered the incubation phase at the MBS incubator.

A Vision for Responsible Entrepreneurship

A 2024 graduate of the MBS Bachelor program, Adel discovered the world of responsible entrepreneurship during his time at the school.
“During my years at MBS, I realized that entrepreneurship could go hand in hand with impact — that you can act for the common good, not just for profit,” he explains.

This ethical approach to business resonates with his personal background. The son of an entrepreneur, he grew up with the idea that work can be a source of autonomy and balance. A naturally creative individual, Adel sees entrepreneurship as a space for self-expression and boundless creation.
“I did several internships, but I quickly understood that traditional employment wasn’t for me. I need the freedom to make my own choices. For me, being an entrepreneur also means being able to try, fail, and try again. If this project fails, I’ll start another one — then another. I’ll keep going as long as I can.”

A Project Born from a Personal Shock

Éros Paris emerged after a deeply personal and life-changing event: someone close to Adel contracted an STI, which led to serious medical complications. The experience became a turning point. He began questioning the state of prevention, testing, and sex education.

“Talking with people around me, I realized just how taboo these topics still are. There’s a real need for information that’s accessible, stigma-free, and tailored to our generation,” he says.

His research revealed a concerning trend: STIs are rising rapidly in France, particularly among young people, while condom use is declining. He also found that traditional prevention tools no longer resonate with the “Tinder generation” or with teenagers learning about sexuality through social media.

Éros Paris: An App to Take Care of Yourself and Others

Adel went on to design Éros Paris: a comprehensive digital ecosystem for sexual health, structured around five main features:

• A clear, accessible, and interactive educational base on STIs, contraception, and pleasure
• An anonymous partner notification module to alert others in case of infection (modeled after France’s “TousAntiCovid” app)
• A locator and interface for interacting with testing labs (appointments, results, health documents management)
• A section dedicated to women’s health (menstrual cycles, PCOS, endometriosis, etc.)
• And soon, an ethical shop offering responsibly made condoms and lubricants

The app is designed to be inclusive of all identities and orientations. It is aimed at those exploring or redefining their sexuality, offering a supportive and judgment-free experience.

The Right Support to Go Further

Adel joined the MBS incubator in January 2024, at a very early stage of his project. There, he received tailored support in structuring the project, managing his time, gaining perspective on upcoming decisions, and benefiting from the experience of others.

By May 2025, he officially entered the incubation phase with new goals: finalizing the company’s registration, building a brand strategy, preparing a crowdfunding campaign, and developing a TikTok presence to share educational content and raise awareness among his future community.

An Ambitious Vision

To accelerate Éros Paris’s development, Adel has already initiated a partnership with Bioxa, a network of more than 30 laboratories in Eastern France. He aims to soon launch the app’s first version, developed in strict compliance with health data regulations and in collaboration with healthcare professionals.

“This project truly drives me. It aligns with my convictions, my values, and my sense of purpose. I want to make it real because I genuinely believe it can make a difference,” concludes the young entrepreneur.

MBS School of Business has made a strong entry into the 2025 Financial Times Executive Education Custom global rankings, securing the 33rd position worldwide and ranking among the top 10 French institutions. This recognition highlights the school’s growing presence on the international stage in executive and leadership education.

A Remarkable First Appearance

Each year, the Financial Times “Executive Education Custom” ranking evaluates the quality of tailor-made executive education programs offered by business schools around the world. The results are based on direct feedback from client companies and organizations that have taken part in these programs.

For its first appearance in the ranking, MBS stood out thanks to several key strengths:

• The innovative teaching methods integrated into its programs

• The academic quality and relevance of the content

• The diversity and expertise of its faculty

• The comprehensive and personalized post-program follow-up

This recognition is part of a broader strategic development of MBS’s Executive Education offering, with a strong focus on impact, co-design with corporate partners, and the long-term sustainability of training paths.

A Learning Model Aligned with Business Needs

MBS’s entry into this prestigious ranking confirms the strength of its approach: delivering customized learning experiences built in close collaboration with businesses, addressing the real challenges of managerial transformation, career transitions, and upskilling.

Empowering Professional Transformation

For several years, MBS has supported professionals and organizations in their development, career shifts, and transformation strategies. Its Executive Education offering is designed to meet the needs of large corporations, SMEs, public institutions, and organizations committed to sustainability and social responsibility.

Combining the expertise of a top-tier business school, a highly qualified faculty, and an applied pedagogy grounded in real-world cases, MBS has established itself as a recognized leader in executive education, both in France and internationally.

Click here to explore the full rankings.

As part of their Learning Expedition, participants of the Executive MBA at MBS School of Business traveled to Casablanca, Morocco, to explore the dynamics of social and environmental transformation taking place in an emerging country. This immersive experience allowed them to understand how Moroccan private-sector players are turning global challenges into tangible opportunities for sustainable development.

Understanding CSR Challenges in an Emerging Context: People at the Heart of Responsible Initiatives

During this expedition, MBS EMBA participants discovered how private actors in an emerging economy like Morocco are embracing global social and environmental transition challenges and transforming them into real levers for innovation and growth.

Corporate Social Responsibility (CSR) has become a must for companies operating in Morocco. It’s increasingly seen as a driver of performance, prompting innovation in products and services, while gradually shifting societal behaviors—often leveraging local traditions as a powerful structural asset.

CSR initiatives in Morocco are led by responsible entrepreneurs, supported by ambitious institutional networks. They aim first and foremost to enhance human development by empowering citizens: ensuring safe and accessible mobility with minimal environmental impact, supporting local producers through healthy and quality food systems, or boosting youth potential and employability through inclusive education and sports-focused programs.

A Program Built Around Inspiring Encounters and Hands-On Initiatives

A roundtable on sustainable mobility, where experts Omar Amarouch, Samir Bennani, and Saad Benhayoun discussed how new mobility models can foster more inclusive, lower-impact transportation—following an insightful opening session led by Siham El Khaddar on the current and future challenges of the Moroccan economy.

A visit to the French Chamber of Commerce and Industry in Morocco, led by Jean-Charles Damblin, who presented the Chamber’s business incubator and strategies for successful market entry into Morocco.

An on-site immersion at Marjane’s logistics platform, Morocco’s retail leader, where Olivier Pillon showcased the company’s CSR commitments and how they are being operationalized at scale.

A visit to Intelcia, where team leaders Dounia Chraibi and Boutaina Benchakroun shared how CSR is embedded into the company’s processes, work methods, and across all business functions.

A meeting with project leaders and students from Tibu Africa, a social enterprise and second-chance school. Ghizlane Akourim and Amina Benkhaira led a powerful session on the positive impact of youth education in driving social change…and many more enriching and inspiring encounters throughout the week.

A Rich and Collaborative Learning Experience

This Learning Expedition was a unique opportunity for Executive MBA participants to explore the foundations and mechanisms of CSR in an international context. The program was made possible thanks to the dedication and guidance of Régis Delafenestre, Maryline Meyer, and Catherine Deiana.

Special thanks also to Sami Saloui for his testimonial and Youssef Krati for joining the afterwork session.

In an increasingly competitive academic landscape, MBS School of Business has maintained its 12th position in the 2025 ranking of post-preparatory schools published by Le Parisien Étudiant. This stable result compared to the previous year confirms the strength of MBS’s educational project and rewards the collective momentum built over several years.

Acknowledging Strategic Strengths

Based on 15 evaluation criteria, this ranking highlights the school’s core strengths. MBS achieved top marks in several key areas: awarding the Master’s degree, international accreditations, social policies such as scholarship allocation, quality of faculty (including internationalization, proportion of doctorate holders, and supervision rate), professional integration through apprenticeships and internships, as well as research performance.

These elements reflect a coherent vision: training responsible managers who are open to the world and fully prepared to face contemporary challenges.

An Accessible and Committed School

Beyond the overall ranking, Le Parisien Étudiant also publishes several thematic rankings. MBS stands out notably by securing 2nd place in the “Tuition Fees” category, emphasizing its commitment to ensuring financial accessibility for all talents without compromising on excellence.

This achievement fits within a broader policy of equal opportunities, supported by personalized support measures and a strong culture of inclusion.

Steady Progress in a Demanding Environment

With a total score of 65 points, up by 1 point compared to 2024, MBS continues its upward trajectory in an increasingly challenging context. This ranking illustrates the school’s ability to consolidate its strengths while innovating to meet the expectations of students, businesses, and society.

To view the full ranking, visit Le Parisien Étudiant website here.

Today, on our Montpellier campus, third-year students from the MBS School of Business Programme Grande École, specializing in Sales & Business Development, had an exceptional opportunity to dive into the strategic commercial challenges of DELL Technologies, a global leader in IT and a Major Partner of MBS.

A Practical Insight into Global Sales Strategy

This immersive session gave students a deep understanding of how a global sales strategy is translated into action on the ground. Through insights from five experienced managers from DELL Technologies, they were able to grasp the challenges and realities of managing international sales operations.

Two Strategic Priorities at the Core of the Discussions

The session focused on two key themes shaping the future of the sector: artificial intelligence and ecological transition. These priorities highlight the critical need for companies to integrate both technological innovation and environmental responsibility into their commercial strategies.

Zoom on Key Commercial Processes and Evolving Skills

Students also explored the essential processes of DELL’s commercial management: from the sales playbook and portfolio management to business reviews. This comprehensive overview helped them understand the structures that drive performance in a fast-paced commercial environment.

In parallel, special emphasis was placed on the evolving skillset expected of sales professionals. The speakers stressed the importance of a solution-oriented mindset, adaptability, and emotional intelligence—qualities that are increasingly vital in today’s constantly shifting professional landscape.

An Enriching Experience Led by Committed Professionals

We warmly thank Abel Benane, Alexandra Thiebaut, Frédéric Gasnier, and Damien Schiesser for sharing their experiences and inspiring vision of a profession in constant evolution. Their insights emphasized the value of curiosity, lifelong learning, and interpersonal skills in building a successful career.

Our sincere thanks also go to sponsors David Karsenti and Abel Benane, as well as to Emmanuelle Chaize, head of the specialization, and the entire DELL Technologies team for their strong commitment to our students.

This event perfectly reflects MBS’s mission to provide students with hands-on, real-world learning experiences—preparing them to meet the challenges of a rapidly changing global business environment.

MBS School of Business is continuing its international expansion. Starting in January 2026, MBS will offer its programs in Cork, Ireland. This new location is part of MBS’s broader strategy of openness and internationalisation, providing all MBS students with the opportunity for academic and intercultural immersion at the heart of Europe.

A Program Offering Open to All Student Pathways

The Cork campus will gradually welcome students from all MBS programs, beginning with those enrolled in the Grande École and Bachelor tracks. All students—whether in initial training, continuing education, or apprenticeships—will be able to complete either a full semester or a shorter international experience at the new campus.

Courses will be delivered in-person by a hybrid teaching team composed of MBS faculty and locally recruited professors. The campus will be located within Griffith College Cork, giving MBS students full access to its facilities and student life.

“The opening of this campus in Cork complements our existing exchange opportunities with over 160 partner universities worldwide. It enables us to offer all students an international experience, regardless of whether they choose full-time or work-study pathways” says Bruno Ducasse, Dean of MBS.

A Strategic Location in English-Speaking Europe

“Cork is a vibrant student city that perfectly aligns with the expectations of our students—not only due to its proximity to our campuses in Paris and Montpellier, but also thanks to its authenticity. It’s a great opportunity for our school to guarantee international exposure for all” adds Xavier Rajot, Director of International Academic Partnerships at MBS.

Griffith College, a well-established institution in Ireland, offers MBS a strategic foothold in a dynamic, English-speaking environment—benefiting students, faculty, and corporate partners alike.

Following the opening of its Paris campus in September 2025 and ahead of the launch of its new eco-campus “Anima” in Montpellier in late 2026, MBS—already present in Senegal through its MBS Dakar subsidiary—continues to expand its geographic footprint.

This Monday, MBS had the pleasure of welcoming the new cohort of the Impulse Your Career program to its campus—a continuing education initiative designed to support alumni in their professional development.

A program tailored for alumni in career transition or seeking advancement

Targeting MBS graduates with over five years of professional experience, Impulse Your Career is aimed at those looking to shift their career path, progress within their current role, or strengthen their skillset in a fast-evolving professional landscape.

Offered in partnership with MBS Alumni, the program provides participants with a rigorous, immersive, and fully in-person learning experience, aligned with the academic schedule of Master 2 work-study students.

A structured and personalized approach within the MBS ecosystem

Participants benefit from MBS’s rich learning environment, a dynamic cohort experience, and personalized support throughout the program. This initiative reflects MBS’s ongoing commitment to supporting its graduates well beyond graduation.

Through Impulse Your Career, MBS reaffirms its mission to promote lifelong employability for its alumni and to offer concrete pathways for upskilling and career repositioning.

To learn more about this program, click here.

MBS is strengthening its commitment to social innovation and sustainable development through the launch of a strategic partnership with Groupe TRIAL. Signed on the Montpellier campus, this collaboration aims to support student-led projects and research initiatives with high social impact, particularly those driven by the MBS Yunus Centre and the BEST Chair.

A Strategic Partnership to Empower Student Engagement

Formalized in the presence of Bruno Ducasse, Dean of MBS, Walid Nakara, Professor of Strategy and Director of the BEST Chair and the Yunus Centre, Clément Caylar, President of Groupe TRIAL and MBS alumnus (class of 2010), and Marie-Charlotte de Ricard, President of Trial’Impact, this partnership is built around three key commitments:

• Funding for the Yunus Centre Social Business Prize, which will reward a student or young entrepreneur leading a high-impact social project, starting in 2025.

• Dedicated support for the BEST Chair (Business and Entrepreneurship for Sustainable Transformation), which explores the levers of sustainable business transformation.

• Skills-based sponsorship provided by Trial’Impact, offering mentoring to the winners of the Social Business Prize.

Inspiring New Ideas and Turning Vision into Action

This partnership is part of the ongoing mission of the Yunus Centre for Social Business and Financial Inclusion, established at MBS in 2019, and builds on the momentum of the SDG Challenge, launched in 2021. Each year, the challenge engages students around the United Nations Sustainable Development Goals, encouraging them to design solutions that address real-world issues.

By combining financial backing and strategic guidance, Groupe TRIAL is actively contributing to the emergence of innovative, concrete, and sustainable solutions imagined by MBS students.

A Broader Vision Starting in 2026

Beginning in March 2026, Trial’Impact will also support the participants of the BEST IMPACT program, co-led by the BEST Chair, the MBS Entrepreneurship Center, and France Travail. This new dimension of the partnership will offer targeted mentoring from the ideation stage to project launch, further strengthening MBS’s ecosystem for socially driven innovation.

MBS School of Business is taking a significant step forward in its commitment to inclusion by becoming the pilot institution for the integration of Glaaster—the first artificial intelligence tool designed to tailor educational content to the unique learning needs of every student.

An innovative solution for accessible learning

Developed in partnership with the Lyon Neuroscience Research Centre (CRNL), Glaaster uses AI to adapt teaching materials to each student’s cognitive profile. The technology automatically generates an optimised version of course documents uploaded by lecturers, making them easier to read and understand—particularly for students with specific learning needs.

Innovation serving inclusion

This collaboration is designed to offer a fair and equitable learning experience to all students, particularly those with neurodevelopmental disorders (NDD), attention deficit disorders (ADHD), DYS conditions, or visual impairments. It also supports multilingual and international students, as well as those with particular learning preferences.

Seamlessly integrated into MBS’s existing learning platform, Glaaster requires no additional effort from lecturers. Students gain direct, personalised access to course materials tailored to their learning styles—automatically and in real time.

By choosing to embed Glaaster into its digital learning environment, MBS empowers all users—students, faculty, and staff alike—with the ability to adapt content in any format to fit their preferred reading and learning experience.

“Our partnership with the Glaaster team is a perfect reflection of our commitment to inclusion and innovation. We are incredibly proud to have launched this collaboration, because what truly matters to us is ensuring that innovation enhances the learning experience for all of our students!”
— Valérie Guesnier, Director of Innovation and Transformation Support at MBS

Recognition that affirms a strategic choice

Glaaster was recently awarded the Activateur de Progrès 2025 prize in the “Training Activator” category by Agefiph. This recognition celebrates efforts to promote inclusion and support for dyslexic learners—and affirms MBS’s strategic decision to become a pilot institution for the platform.

MBS School of Business and Altémed are taking their collaboration to the next level by formalizing an ambitious partnership aimed at strengthening synergies between the two institutions.

A Partnership Built on Four Key Pillars

The signing of this agreement, held on the MBS campus in the presence of André Deljarry, President of MBS, Bruno Ducasse, CEO of MBS, Michel Calvo, President of ACM Habitat, and Cédric Grail, CEO of Altémed, marks a commitment to concrete initiatives designed to foster skills development and innovation:

• Training & Skills Development: MBS will support Altémed teams through tailored training programs. As a key highlight of this collaboration, two Altémed employees will join MBS’s Executive MBA each year under preferential financial conditions.

• Talent Acquisition & Employer Branding: Altémed will entrust MBS with its internship and apprenticeship needs while benefiting from enhanced employer branding initiatives targeting students and alumni.

• Academic Collaboration: Starting this year, Altémed will actively participate in MBS student projects, with a long-term goal of strengthening these engagements.

• Research & Innovation: The partnership includes a forward-looking commitment to strategic themes such as artificial intelligence and urban planning. A financial contribution of €30,000 over three years will support the development of an academic Think Tank.

A Forward-Thinking Partnership with Local Impact

For the past three years, MBS and Altémed have worked together on major projects, including the “Responsible Management & Customer Culture” certification program, completed by over 60 executives. This enhanced partnership comes at a pivotal time, aligning with the development of MBS’s future campus in Cambacérès, a district where Altémed oversees urban planning on behalf of the City and Metropolitan Government of Montpellier.

By combining academic excellence and innovation with key challenges in sustainable urban development, inclusive housing, and renewable energy, MBS and Altémed reaffirm their shared commitment to shaping tomorrow’s talent while actively contributing to regional development.