MBS School of business

ROUYRE Audrey

ROUYRE Audrey
Position Assistant Professor
Academic department Strategy & Entrepreneurship
Contact a.rouyre@montpellier-bs.com
Short Bio

Dr. Audrey Rouyre is an Assistant Professor at Montpellier Business School. She defended her PhD in November 2021 in Strategic Management in the University of Montpellier, under the supervision of Anne-Sophie Fernandez. She is interested in the management of innovation projects conducted by several competitors in the European aerospace industry. She is involved in conference activities as a co-chair in the CENA track (Coopetition, Ecosystem, Networks and Alliances) and Programme co-chair for Strategic Management SIG at European Academy of Management (EURAM). Her teaching is focused on strategic management and inter-organizational relationships management.

 

Selected intellectual contributions

ROUYRE, A., A.-S. ANNE-SOPHIE FERNANDEZ, I. ISABEL ESTRADA, "Co-evolution of governance mechanisms and coopetition in public-private projects", Journal of Operations Management, January 2024, vol. 70, no. 1, pp. 50-79

ROUYRE, A., A.-S. FERNANDEZ, O. BRUYAKA, "Big Problems Require Large Collective Actions: Managing Multilateral Coopetition in Strategic Innovation Networks", Technovation, April 2024, vol. 132, no. April 2024, pp. 102968

ROUYRE, A., A.-S. FERNANDEZ, I. ISABEL ESTRADA, "Alliance et conflit : Les dessous de la coopétition dans les projets public-privê", Air & Cosmos, May 2024, vol. 2878, no. May 2024, pp. 28-29

CHIAMBARETTO, P., C. CAMILLE BILDSTEIN, S. LAURENT, A. ROUYRE, A. PORTES, J. LUFFARELLI, P. ALESSANDRA, H. HERVÉ CHAPPERT, M. MARIE BOVIS, T. JUSTY, A.-S. FERNANDEZ, "Digitalisation du transport aérien : Pourquoi plus de 35% des passagers français y sont réticents ?", Airways, July 2024, vol. July, no. 2024, pp. /

CHIAMBARETTO, P., S. LAURENT, U. SCHMALZ, F. MENGYING, A. ROUYRE, C. BILDSTEIN, A.-S. FERNANDEZ, "Are consumers willing to pay more for green innovations? Insights from the air transport industry", Technovation, September 2024, vol. 137, no. September 2024, pp. 103079

CHIAMBARETTO, P., C. BILDSTEIN, S. LAURENT, A. ROUYRE, A. PORTES, J. LUFFARELLI, P. ALESSANDRA, H. CHAPPERT, M. MARIE BOVIS, T. JUSTY, A.-S. FERNANDEZ, "Smart airport : l’aéroport du futur devra allier digitalisation et forte présence humaine", Aéroport Le Mag, September 2024, vol. Septembre, no. 2024, pp. /

FERNANDEZ, A.-S., A. ROUYRE, F. LE ROY, P. CHIAMBARETTO - "Les 100 fiches pour comprendre la stratégie d’entreprise" - 2024, Éditions Bréal by Studyrama, France

ROUYRE, A., A.-S. FERNANDEZ, I. ISABEL ESTRADA, "How project governance helps navigate public-private coopetition tensions", The Conversation, November 2024, vol. Novembre, no. 2024, pp. /

FERNANDEZ, A. S., A. ROUYRE, P. CHIAMBARETTO, "Transition écologique: et si les entreprises faisaient le choix de la coopétition?", The Conversation, April 2023, vol. April, no. 2023, pp. /

ROUYRE, A., A. S. FERNANDEZ, "La coopétition, voie incontournable de la réussite spatiale française et européenne.", The Conversation, October 2022, no. October 11

Research themes

Co-operation and alliances, Innovation management, Project management, Strategy

Teaching disciplines

Strategy, Management and organisation, Organizations

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