PANTOJA Felipe
| Position | Assistant Professor |
| Academic department | Marketing, Sales, & Branding |
| Contact | f.pantoja@montpellier-bs.com |
BARTSCH, F., F. PANTOJA - "The Perfect Blend? Strategic Licensing Between Starbucks and Nestlé. Sage Business Case." - 2024, Montpellier, France
KASSARDJIAN, E., F. PANTOJA - "From Timeless to Trendy: Anki Luxe Leathers’ Challenges in a Contemporary Luxury World. The Case Center." - 2024, /
PANTOJA, F., F. BARTSCH - "Same same, but different: The Strategic Positioning of Apple Vision Pro and Meta Quest 3" - 2024, Sage Business Case, London, France
BOYSSELLE, J., F. PANTOJA, "Manger avec les doigts n'est pas indécent, c'est même meilleur !", La Bulle des entrepreneurs,., January 2023, vol. Janvier, no. 2023, pp. /
ROSSI, P., F. PANTOJA, S. YOON, K. KIM, "The mind of the beholder: congruence effects in luxury product placements.", International Journal of Advertising, June 2023, vol. 3, no. 42, pp. 562-588
PANTOJA, F., A. BORGES, "Background music tempo effects on food evaluations and purchase intentions.", Journal of Retailing & Consumer Services, January 2021, vol. 102730, no. 63
PANTOJA, F., A. BORGES, P. ROSSI, A. YAMIN, "If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items.", Journal of Retailing & Consumer Services, January 2020, vol. 101958, no. 53
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Corporate social responsibility (CSR), Artificial intelligence, Sensory Marketing, Food consumption, Advertising, Branding
International Marketing, Consumer Behavior, Luxury Brand Management, Market Research
