OSBURG Victoria-Sophie

Dr. Victoria-Sophie Osburg joined MBS in 2021 as an Associate Professor in Marketing. Her research focuses on sustainability marketing and responsible consumption, particularly in the digital age. Her research projects also consider responsibility in the luxury industry and in the context of AI implementation in service interactions. Her research has been published in many leading journals such as Journal of Service Research, Tourism Management, Journal of Business Ethics, Social Science and Medicine, Journal of Business Research, and Psychology and Marketing. She also works as a Guest Editor for the Journal of Business Ethics and the Journal of Business Research. Her teaching interests include Socially-responsible Marketing, Consumer Psychology and Behavior, Marketing (Management), and Marketing Communications. She has taught students from all levels (undergraduate, postgraduate, (E)MBA, DBA) and in different countries (UK, France, Germany, Hong Kong, Singapore).

OSBURG, V.-S., V. YOGANATHAN, "Heterogenous evaluations of autonomous vehicle services: An extended theoretical framework and empirical evidence", Technological Forecasting and Social Change, January 2024, vol. 198, no. January 2024, pp. 122952

OSBURG, V.-S., V. YOGANATHAN, "The Mind in the Machine: Estimating Mind Perception's Effect on User Satisfaction with Voice-Based Conversational Agents", Journal of Business Research, March 2024, vol. 175, no. March 24, pp. 114573

OSBURG, V.-S., H. LIU, C. JAYAWARDHENA, P. SHUKLA, V. YOGANATHAN, "Electronic Word of Mouth 2.0 (eWOM 2.0) – The Evolution of eWOM Research in the New Age", Journal of Business Research, April 2024, vol. 176, no. April 24, pp. 114587

OSBURG, V.-S., V. YOGANATHAN, F. BARTSCH, M. F. DIALLO, H. LIU, "How sustainable luxury influences product value perceptions and behavioral intentions: A comparative study of emerging vs. developed markets", Journal of Business Ethics, May 2024, vol. 191, no. May 2024, pp. 713-738

SCHNACK, A., F. BARTSCH, V.-S. OSBURG, A. ERRMAN, "Sustainable agricultural technologies of the future: Determination of adoption readiness for different consumer groups", Technological Forecasting and Social Change, November 2024, vol. 208, no. November 2024, pp. 123697

OSBURG, V.-S., "L'authenticité, le facteur clé de l’efficacité des influenceurs, V. Osburg, M. Gadekar et M. Fall Diallo", unnkown, 2024

ALTHUIZEN, N., V. OSBURG, "Understanding and managing the self-wise during a healthcare crisis.", Social Science and Medicine, October 2023, vol. 334, no. October 2023, pp. 116187

OSBURG, V., V. YOGANATHAN, F. MCLEAY, M. F. DIALLO, "(In)compatibilities in sustainable luxury signals.", Ecological Economics, June 2022, vol. 196, no. June 2022, pp. 107430

OSBURG, V., V. YOGANATHAN, W. KUNZ, S. TARBA, "Can (A)I give you a ride? Development and validation of the CRUISE framework for autonomous vehicle services.", Journal of Service Research, November 2022, vol. 25, no. 4, pp. 630-648

YOGANATHAN, V., V. OSBURG, W. H. KUNZ, W. TOPOROWSKI, "Check-in at the Robot-desk: Effects of automated social presence on social cognition and service implications.", Tourism Management, August 2021, vol. 85, no. August 2021, pp. 104309

Corporate social responsibility (CSR), Marketing, Artificial intelligence

Marketing, Psychology