MBS School of business

CHIAMBARETTO Paul

CHIAMBARETTO Paul
Position Associate Professor
Academic department Marketing, Sales, & Branding
Contact p.chiambaretto@Montpellier-BS.com
Short Bio

Paul Chiambaretto is Associate Professor of marketing and strategy at Montpellier Business School and an associate researcher at the Ecole Polytechnique. A graduate of the Ecole Normale Supérieure, he holds a PhD from the Ecole polytechnique and a HDR from the University of Montpellier. He is a specialist in alliance and coopetition strategies, particularly in the airline sector. He is also the director of the Chaire Pégase, dedicated to the economics and management of air transport. He is the author of numerous books and scientific on corporate strategy and air transport.

Selected intellectual contributions

CHIAMBARETTO, P., F. LE ROY, A.-S. FERNANDEZ - "L'avantage coopétitif Faire de la coopétition une stratégie gagnante" - 2024, EMS

CHIAMBARETTO, P., E. COMBE, "Avion vert : le défi de l'industrialisation", Les Echos, April 2024, vol. Avril, no. 2024, pp. //

CHIAMBARETTO, P., M. S. FARAZI, A. S. FERNANDEZ, S. GOPALAKRISHNAN, "Unbundling the impact of current and future competition on cooperation in coopetition projects for innovation", Research Policy, July 2024, vol. 53, no. 6, pp. 105017

CHIAMBARETTO, P., C. CAMILLE BILDSTEIN, S. LAURENT, A. ROUYRE, A. PORTES, J. LUFFARELLI, P. ALESSANDRA, H. HERVÉ CHAPPERT, M. MARIE BOVIS, T. JUSTY, A.-S. FERNANDEZ, "Digitalisation du transport aérien : Pourquoi plus de 35% des passagers français y sont réticents ?", Airways, July 2024, vol. July, no. 2024, pp. /

CHIAMBARETTO, P., S. LAURENT, U. SCHMALZ, F. MENGYING, A. ROUYRE, C. BILDSTEIN, A.-S. FERNANDEZ, "Are consumers willing to pay more for green innovations? Insights from the air transport industry", Technovation, September 2024, vol. 137, no. September 2024, pp. 103079

P. CHIAMBARETTO, C. BILDSTEIN, S. LAURENT, "Smart airport : l’aéroport du futur devra allier digitalisation et forte présence humaine", Aéroport Le Mag, 2024, vol. 113, pp. 16-17

CHIAMBARETTO, P., C. BILDSTEIN, S. LAURENT, A. ROUYRE, A. PORTES, J. LUFFARELLI, P. ALESSANDRA, H. CHAPPERT, M. MARIE BOVIS, T. JUSTY, A.-S. FERNANDEZ, "Smart airport : l’aéroport du futur devra allier digitalisation et forte présence humaine", Aéroport Le Mag, September 2024, vol. Septembre, no. 2024, pp. /

FERNANDEZ, A.-S., A. ROUYRE, F. LE ROY, P. CHIAMBARETTO - "Les 100 fiches pour comprendre la stratégie d’entreprise" - 2024, Éditions Bréal by Studyrama, France

CHIAMBARETTO, P., E. COMBE, "Business model hybridization but heterogeneous economic performance: Insights from low-cost and legacy carriers in Europe.", Transport Policy, June 2023, vol. 136, no. June 2023, pp. 83-97

CHIAMBARETTO, P., S. LAURENT, "Accompagner la digitalisation pour qu'elle ne se fasse pas au détriment de l'expérience client.", Aéroport Le Mag, February 2023, vol. January-February, no. 104, pp. /

Research themes

Supply chain, transport, logistics, Co-operation and alliances, Marketing, Strategic management - Aerospace, Tourism

Teaching disciplines

Strategy, Marketing, Other

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