MBS School of business

BOYSSELLE Jacqueline

Position Assistant Professor
Academic department Marketing, Sales, & Branding
Contact j.boysselle@montpellier-bs.com
Selected intellectual contributions

CHAIZE, E., J. BOYSSELLE, A. PORTES, M. MERDJI, "L'influence de la Sémiotique dans l'environnement B2B : Transformer l'image de marque pour conquérir de nouveaux clients", EcoTimes,., February 2024, vol. February, no. 2024, pp. //

BOYSSELLE, J., C. DUMAZER, M. MERDJI, "La solution de l'innovation frugale contre l'inflation et le dérèglement climatique", EcoTimes,., March 2024, vol. March, no. 2024, pp. //

BOYSSELLE, J., C. DUMAZER, M. MERDJI, "Part 2 : La solution de l'innovation frugale contre l'inflation et le changement climatique.", EcoTimes,., March 2024, vol. March, no. 2024, pp. /

BOYSSELLE, J., F. PANTOJA, "Manger avec les doigts n'est pas indécent, c'est même meilleur !", La Bulle des entrepreneurs,., January 2023, vol. Janvier, no. 2023, pp. /

SANCHEZ SANCHEZ, C., J. BOYSSELLE, S. DELRE, ""Learning by doing" as a trigger for innovation and frugal behavior of students in internships.", Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion), June 2023, vol. 156, no. 1, pp. 309-340

BOYSSELLE, J., E. KASSARDJIAN, "How can soft mobility be improved in the workplace?", Qorus, April 2023, vol. April, no. 2023

BOYSSELLE, J., L. BALBO, "La campagne #Anti2010, reflet d’une génération d’ados non éduqués aux réseaux sociaux.", Influencia, France., November 2021, vol. Novembre, no. 2021

BOYSSELLE, J., C. SANCHEZ SANCHEZ, S. DELRE, "Innover en période de crise: les étudiants alternants plus Précieux que jamais.", The Conversation, April 2020, vol. Avril, no. 2020, pp. /

BOYSSELLE, J., C. SANCHEZ SANCHEZ - "Qualitative evaluation of the influence of two different cultures, Mexican and French, on Corporate Social Responsibility (CSR) perceptions in organic and Fairtrade food industry" - 2016, In Molina Sánchez R. (Ed.), Las Mipymes y su competitividad sustentable: reto ante un nuevo ordenamiento económico Munidal. Editorial AIREPME.

BOYSSELLE, J., G. GALVAN, "The power of brand communications in a health crisis: The case of COVID-19. EFMA, France", May 2020

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