PANTOJA Felipe
| Position | Assistant Professor |
| Academic department | Marketing, Sales, & Branding |
| Contact | f.pantoja@mbs-education.com |
Felipe Pantoja is an Assistant Professor of Marketing at MBS School of Business. He has earned his Ph.D. from NEOMA Business School (France). His research concentrates mainly on how customers’ senses influence cognition and decision making. His work has been published in journals such as Journal of Advertising, Journal of the Association for Consumer Research, International Journal of Advertising and Journal of Retailing and Consumer services. In addition, he serves as associate editor for the Italian Journal of Marketing and is part of the editorial review board of journals such as Journal of Business Research and Journal of Consumer Marketing.
OSBURG, V.-S., F. PANTOJA - "Sustainable and/or luxury? Communicating sustainable luxury signals in tourism and hospitality" - 2025
BARTSCH, F., F. PANTOJA - "The Perfect Blend? Strategic Licensing Between Starbucks and Nestlé. Sage Business Case." - 2024, Montpellier, France
KASSARDJIAN, E., F. PANTOJA - "From Timeless to Trendy: Anki Luxe Leathers’ Challenges in a Contemporary Luxury World. The Case Center." - 2024, /
PANTOJA, F., F. BARTSCH - "Same same, but different: The Strategic Positioning of Apple Vision Pro and Meta Quest 3" - 2024, Sage Business Case, London, France
BOYSSELLE, J., F. PANTOJA, "Manger avec les doigts n'est pas indécent, c'est même meilleur !", La Bulle des entrepreneurs,., January 2023, vol. Janvier, no. 2023, pp. /
PANTOJA, F., S. WU, N. KREY - "Enlightened Marketing in Challenging Times. Proceedings of the 2019 AMS World Marketing Congress (WMC)." - 2020
ARAÚJO, C., F. PANTOJA, O. OBILO - "A Meta-Analytical Review on the Effects of In-game Advertising on Consumers’ Attitudes: a Structured Abstract. Academy of Marketing Science (AMS), Porto, Portugal." - 2018, Porto
ROSSI, P., F. PANTOJA, A. BORGES, C. WERLE - "What a Delicious Name!” The Relationship between Embodiment and Food Consumption. American of Marketing Science (AMS), Orlando, USA" - 2016, Orlando
ROSSI, P., F. PANTOJA, A. BORGES - "What a Delicious Name!” Biasing Food Perceptions through Embodiment. Association for Consumer Research, New Orleans, USA" - 2015, New Orleans
PANTOJA, F., P. ROSSI, A. BORGES, A. YAMIM - "Shining Bright Like a Diamond? It Might Be Rich, but Only in Calories! A Structured Abstract. Academy of Marketing Science (AMS), Denver, USA" - 2015, Denvers
Corporate social responsibility (CSR), Artificial intelligence, Sensory Marketing, Food consumption, Advertising, Branding
International Marketing, Consumer Behavior, Luxury Brand Management, Market Research
