WEHBE Nour

Nour Wehbe is a dedicated scholar and passionate educator committed to advancing knowledge in energy economics and sustainable development. She holds a Ph.D. in Energy Economics from the University of Montpellier and, since 2021, has held the position of Assistant Professor at MBS School of Business in Montpellier. Her expertise encompasses energy economics, decision-making under risk, and energy modeling. Throughout her career, she has pursued interdisciplinary research on topics such as sustainable energy transitions, innovation and firm performance, and supply chain strategies in complex environments. Her scholarly work has been published in respected academic journals, underscoring her commitment to impactful and rigorous research. In addition to her research contributions, Nour is a prolific author of pedagogical case studies, with numerous publications through SAGE Business Cases and The Case Centre. Her case writing demonstrates a talent for bridging theory and practice, enriching business education with real-world applications. With over nine years of teaching experience across various institutions in France, she has delivered a wide range of courses and has facilitated workshops, seminars, and conferences internationally. She is deeply committed to fostering engaging and innovative learning environments that empower students to apply analytical thinking and practical skills to real-world challenges. Nour has been a member of the French Association of Energy Economists since 2016. Her excellence in both teaching and research has been recognized through multiple accolades, including several Best Professor and Case Study Awards at MBS School of Business.

WEHBE, N. - "Data-Driven Retail Optimization at Spark Jewels" - 2026, Sage Business Case

WEHBE, N. - "Lebanon’s Financial Collapse: When Banks Break, a Nation Shakes" - 2026, SAGE Business Cases

WEHBE, N. - "Visitor Footfall and Sales Performance at Azadea Group" - 2026, Sage Business Case

WEHBE, N. - "The Epic Customer Journey in Retail: How Sephora Transformed Shopping into Experience" - 2026, Sage Business Case

WEHBE, N. - "AI in Action: Lessons from 50 Companies" - 2026, Sage Business Case

WEHBE, N. - "Digital Transformation: A Comparative Analysis of Aurora and NovaStyle" - 2026, Sage Business Case

WEHBE, N. - "KaraGPT: Personalized Fashion Through AI-Driven Business Intelligence" - 2026, Sage Business Cases

WEHBE, N. - "TrendMart's merchandising success: Key drivers in retail and customer experience" - 2025, The Case Centre

WEHBE, N. - "Optimizing Shop Performance through CWR and LFL Reports at VelvetRose" - 2025, The Case Centre

WEHBE, N. - "How can BloomStyle Boutique turn DATA into DOLLARS?" - 2025, The Case Centre

Energy economics, Decision making under risk, Economics

Economics, Management research methodology, Strategy, Marketing, Strategy, Digital tools, Analytics and Data Science