ROBERT Marc
| Position | Associate Professor |
| Academic department | Operations, Information, & Decisions |
| Contact | m.robert@mbs-education.com |
Marc Robert is a Professor of Economics at Montpellier Business School (MBS), where he also undertakes research activities. He received his PhD in Economics in 2004 and specializes in managerial innovation, innovation networks, and coopetition, defined as cooperation between competitors. His research primarily examines the mechanisms that facilitate innovation within organizations and the ways in which firms collaborate to establish sustainable competitive advantages.
Professor Robert has authored numerous scientific articles published in leading international journals as well as in peer-reviewed, or French journals. Prominent publications include *Annals of Operations Research*, *Production Planning & Control*, *International Studies of Management and Organization*, *International Journal of Entrepreneurship and Small Business*, *Revue Française de Gestion*, *M\@n@gement*, and *Revue Internationale PME*.
In addition to journal articles, he has contributed chapters to edited volumes and has served as guest editor for special issues in both international and French journals, with a focus on innovation in management. He is the founder and current director of the Intermediation Services Performance Chair (PDSI), a research initiative dedicated to the sustainable performance of intermediation services—an area of critical importance in the contemporary economy.
In his pedagogical role, Professor Robert primarily teaches within the Grande École Program and the Bachelor's program at Montpellier Business School, where he imparts theoretical knowledge alongside practical case-based learning. His instructional approach is designed to equip students with the requisite skills and competencies to address complex challenges in professional environments.
Beyond his academic commitments, Professor Robert actively disseminates his research insights on contemporary management issues through accessible platforms such as *The Conversation*, aiming to bridge the gap between academic research and practical application for a diverse audience that includes professionals and policymakers.
Moreover, he provides tailored consultancy services to business leaders, focusing on the design and implementation of training programs that address evolving strategic and managerial challenges.
Throughout his career, Professor Robert has demonstrated a steadfast commitment to applied research, striving to reconcile methodological rigor with real-world impact. His scholarly contributions have significantly enhanced Montpellier Business School’s standing in the field of management research and its engagement with the business community.
ROBERT, M., R. LE GOFF, P. GIULIANI, S. MIGNON, "Decoding the significant role of social context in SMEs’ Implementation of management innovation during the digital revolution.", Annals of Operations Research, May 2025, vol. 348, no. May 2025, pp. 1953-1987
ROBERT, M., P. GIULIANI, S. DUBOULOZ, "Obstacles affecting the management innovation process through different actors during the COVID-19 crisis longitudinal study in Industry 4.0.", Annals of Operations Research, April 2024, vol. 335, no. April 2024, pp. 1601-1626
ROBERT, M. - "How Does Logistic Regression Empower Managers for Informed Decision-Making?" - 2024, The Case Center, London
ROBERT, M. - "How Does Economic Divergence in Europe Impact Stability?" - 2024, The Case Center, London
LE GOFF, R., M. ROBERT, S. MIGNON, "Dirigeants de PME: pour innover, comment identifier les acteurs clés de l'entreprise.", The Conversation, November 2024, vol. Novembre, no. 2024, pp. /
ROBERT, M., N. WEHBE - "Mastering Linear Regression Analysis with SPSS: Unlocking Insights through Real-World Case Studies.. The Case Centre" - 2023, Paris
ROBERT, M., P. GIULIANI, C. GURAU, "Implementing industry 4.0 real-time performance management systems: the case of Schneider Electric.", Production Planning and Control, February 2022, vol. 33, no. 2/3, pp. 244-260
LE GOFF, R., S. MIGNON, M. ROBERT, P. GIULIANI - "Contextual influence at the root of managerial innovation: a taxonomic approach. European Academy of Management (EURAM), 15-17 June, Winterthur" - 2022, Winterthur
LE GOFF, R., S. MIGNON, M. ROBERT, P. GIULIANI - "Piloter la recherche d'innovations managériales au travers du contexte organisationnel : Une approche topographique. Association Internationale de Management Stratégique (AIMS), June 01-03, Annecy, France." - 2022, Annecy, France
LE GOFF, R., S. MIGNON, M. ROBERT, P. GIULIANI - "Implémentation d’une innovation managériale : le rôle du contexte organisationnel dans la gestion des attitudes. Congrès International Francophone sur l’Entrepreneuriat et la PME (CIFEPME), May 18-21, Online" - 2022, France
Strategic choices, Managerial innovation - Real estate activities, Activities of extraterritorial organizations and bodies, Computer, electronic, optical products
Economy, Analytics and Data Science
