OSBURG Victoria-Sophie
| Position | Associate Professor |
| Academic department | Marketing, Sales, & Branding |
| Contact | vs.osburg@mbs-education.com |
Dr. Victoria-Sophie Osburg joined MBS in 2021 as an Associate Professor in Marketing. Her research focuses on sustainability marketing and responsible consumption, particularly in the digital age. Her research projects also consider responsibility in the luxury industry and in the context of AI implementation in service interactions. Her research has been published in many leading journals such as Journal of Service Research, Tourism Management, Journal of Business Ethics, Social Science and Medicine, Journal of Business Research, and Psychology and Marketing. She also works as a Guest Editor for the Journal of Business Ethics and the Journal of Business Research. Her teaching interests include Socially-responsible Marketing, Consumer Psychology and Behavior, Marketing (Management), and Marketing Communications. She has taught students from all levels (undergraduate, postgraduate, (E)MBA, DBA) and in different countries (UK, France, Germany, Hong Kong, Singapore).
YOGANATHAN, V., V.-S. OSBURG, A. FRONZETTI COLLADON, V. CHARLES, W. TOPOROWSKI, "Societal Attitudes toward Service Robots: Adore, Abhor, Ignore or Unsure?", Journal of Service Research, February 2025, vol. 28, no. 1, pp. 93-111
HUQ, F., P. PERRY, V.-S. OSBURG, M. F. DIALLO, "Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion", Journal of Business Ethics, February 2025, vol. 196, no. February 2025, pp. 711-721
OSBURG, V.-S., F. PANTOJA - "Sustainable and/or luxury? Communicating sustainable luxury signals in tourism and hospitality" - 2025
OSBURG, V.-S., V. YOGANATHAN, "Heterogenous evaluations of autonomous vehicle services: An extended theoretical framework and empirical evidence", Technological Forecasting and Social Change, January 2024, vol. 198, no. January 2024, pp. 122952
OSBURG, V.-S., V. YOGANATHAN, "The Mind in the Machine: Estimating Mind Perception's Effect on User Satisfaction with Voice-Based Conversational Agents", Journal of Business Research, March 2024, vol. 175, no. March 24, pp. 114573
OSBURG, V.-S., H. LIU, C. JAYAWARDHENA, P. SHUKLA, V. YOGANATHAN, "Electronic Word of Mouth 2.0 (eWOM 2.0) – The Evolution of eWOM Research in the New Age", Journal of Business Research, April 2024, vol. 176, no. April 24, pp. 114587
OSBURG, V.-S., V. YOGANATHAN, F. BARTSCH, M. F. DIALLO, H. LIU, "How sustainable luxury influences product value perceptions and behavioral intentions: A comparative study of emerging vs. developed markets", Journal of Business Ethics, May 2024, vol. 191, no. May 2024, pp. 713-738
SCHNACK, A., F. BARTSCH, V.-S. OSBURG, A. ERRMAN, "Sustainable agricultural technologies of the future: Determination of adoption readiness for different consumer groups", Technological Forecasting and Social Change, November 2024, vol. 208, no. November 2024, pp. 123697
OSBURG, V.-S., V. YOGANATHAN, S. DEKHILI, A. PORTES, S. KLUCAROVA, "Mettre en avant ses valeurs de durabilité permet-il de compenser de mauvais avis en ligne?", Cdurable!, October 2024, vol. Octobre, no. 2024
ALTHUIZEN, N., V. OSBURG, "Understanding and managing the self-wise during a healthcare crisis.", Social Science and Medicine, October 2023, vol. 334, no. October 2023, pp. 116187
Corporate social responsibility (CSR), Marketing, Artificial intelligence
Marketing, Psychology
