Boysselle Jacqueline
| Position | Assistant Professor |
| Academic department | Marketing, Sales, & Branding |
| Contact | j.boysselle@mbs-education.com |
Jacqueline Boysselle is Director of Pedagogy and Research for the Marketing, Sales & Brand Department at Montpellier Business School. She also leads the Vision and Strategic Marketing specialization within the PGE3 (Master 3) program. In addition, she is a certified trainer in Design Thinking and Lego Serious Play.
Her teaching covers a wide range of topics, including Marketing Across Borders, Advanced Strategic Marketing, and Marketing for Alternative Organizations. She is committed to bridging academic knowledge and practical impact, particularly through responsible and innovative marketing approaches.
Dr. Boysselle holds a PhD in Management Sciences from the University of Montpellier. Her main research interests focus on socially responsible communication (CSR), consumer behavior, social marketing, frugal innovation, and social entrepreneurship. She is a member of the Institut du Marketing Social in France and contributes actively to the COAST Research Chair (Communication and Sustainability Transition), where she is responsible for social media communication and event organization.
Before entering academia, Dr. Boysselle held several senior marketing roles. She was Brand Manager at Pepsi Mexico—where she received the Pepsico Chairman’s Award for outstanding achievement in the marketing department—Product Manager at Calvo, and Marketing Manager at Trapa in Spain.
THOMAS, J., "Further insights: Strategic frugality reframes cost-saving as a growth tool in finance", 2025
CHAIZE, E., J. BOYSSELLE, A. PORTES, M. MERDJI, "L'influence de la Sémiotique dans l'environnement B2B : Transformer l'image de marque pour conquérir de nouveaux clients", EcoTimes,., February 2024, vol. February, no. 2024, pp. //
BOYSSELLE, J., C. DUMAZER, M. MERDJI, "La solution de l'innovation frugale contre l'inflation et le dérèglement climatique", EcoTimes,., March 2024, vol. March, no. 2024, pp. //
BOYSSELLE, J., C. DUMAZER, M. MERDJI, "Part 2 : La solution de l'innovation frugale contre l'inflation et le changement climatique.", EcoTimes,., March 2024, vol. March, no. 2024, pp. /
BOYSSELLE, J., "Boysselle, J., & Díaz-Pichardo, R. (2024). The moderating effect of participation in alternative food networks on the relationship between socially responsible corporate communication and brand trust. Management International [1647]: 1-18. https://doi.org/10.59876/a-q3yh-taz1", 2024
BOYSSELLE, J., F. PANTOJA, "Manger avec les doigts n'est pas indécent, c'est même meilleur !", La Bulle des entrepreneurs,., January 2023, vol. Janvier, no. 2023, pp. /
SANCHEZ SANCHEZ, C., J. BOYSSELLE, S. DELRE, ""Learning by doing" as a trigger for innovation and frugal behavior of students in internships.", Recherches en Sciences de Gestion (anciennement Revue Sciences de Gestion), June 2023, vol. 156, no. 1, pp. 309-340
BOYSSELLE, J., E. KASSARDJIAN, "How can soft mobility be improved in the workplace?", Qorus, April 2023, vol. April, no. 2023
BOYSSELLE, J., "Sanchéz Sánchez, C. R., Boysselle, J., & Delre, S. A. (2023). Learning by Doing' as a Trigger for Innovative and Frugal Behavior in Internship Students. Recherches en Sciences de Gestion, (3), 309-340", 2023
BOYSSELLE, J., L. BALBO, "La campagne #Anti2010, reflet d’une génération d’ados non éduqués aux réseaux sociaux.", Influencia, France., November 2021, vol. Novembre, no. 2021
Marketing, Social marketing, Sustainable marketing, Customer relationship management - Education
Marketing, Strategy, Sustainable development and social responsibility, Creativity and problem-solving methods, Research methodology, Communication and negotiation
