Hélène Duranton is currently the Head of the Languages, Cultures and Communication Department at MBS. She is course leader for Global Business English (Bachelor), and Intercultural Communication and Management (PGE). She also teaches Professional and Academic English. She holds an MA in English from Université de la Sorbonne Nouvelle Paris III and an MLitt in English Literature from the University of Bristol, UK. She is currently pursuing a Doctorate in Education (EdD) at the University of Bath, UK.

With over two decades of experience in higher education in the UK and France, she previously served as French Language Director at the University of Bristol School of Modern Languages, and as Director of the SKEMA Institute for Languages and Sport, overseeing language programmes across five countries. She has also served as external examiner for French language programmes at several UK universities including Brighton, Exeter, and Sussex. Her expertise lies in intercultural communication, pedagogical innovation, and teacher training. She has led diverse teams, designed a MOOC for the University of Bristol, overseen large-scale language assessments and pioneered teaching methods using theatre to develop communication skills.

Her work has been published in The Conversation and Open Learning. Her current research interests focus on AI policy as well as teacher training for intercultural competence. She is a regular speaker at conferences and was awarded the Teaching Innovation Prize and Outstanding Achievement Prize at SKEMA. She also serves on the executive committee of UPLEGESS (Union des Professeurs de Langues des Grandes Ecoles et des Etablissement Supérieurs) where she coordinates the English teachers group.

DURANTON, H. - "La réalité virtuelle comme déclencheur de créativité en cours de français langue étrangère, 49e Congrès de l'UPLEGESS, ESTACA." - 2023, Paris

DURANTON, H. - "Table ronde: La vie de mon département en 10 minutes, 49e Congrès de l’ UPLEGESS" - 2022, Aix-en-Provence

DURANTON, H., P. ADKINS, "Can the city cycling boom survive the end of the Covid-19 pandemic?", The Conversation, March 2021, vol. March, no. 2021, pp. /

DURANTON, H., M.-J. MICHAELIDES - "Breaking out of the chrysallis: how theater can transform a student. Skema Knowledge" - 2020

DURANTON, H. - "Using drama to enhance students' language skills, 38th Annual International TESOL France Colloquium" - 2019, Lille

DURANTON, H. - "Using drama to enhance students' language skills. 38th Annual International TESOL France Colloquium" - 2019, Lille

DURANTON, H., M.-J. MICHAELIDES - "Le théâtre comme déclencheur des qualités humanistes du futur manager. 47e Congrès UPLEGESS, IMT Mines" - 2019, Albi

DURANTON, H. - "Enhancing students’ employability: The French Dragon’s Den at the University of Bristol. Innovative Language Teaching and Learning at University, University of Manchester" - 2013, Manchester

DURANTON, H., A. MASON, "The loneliness of the long-distance learner: social networking and student support. A case study of the distance-learning MA in translation at Bristol University", Open Learning, 2012, vol. 27, no. 1, pp. 81-88

DURANTON, H. - "Wiki-mania: Enhancing student collaborative writing and peer assessment using a wiki - Innovative Teaching and Learning at University: Enhancing the learning experience of Modern Languages students, University of Newcastle" - 2011, Newcastle

Artificial intelligence

Languages

STRUCKS, M., R. SCHWAIGER, S. ZEISBERGER, "The Consequences of Narrow Framing for Risk-Taking: A Stress Test of Myopic Loss Aversion" Forthcoming Management Science

MUKERJEE, J., A. R. THURIK, I. VERHEUL , "Temporal Focus and Entrepreneurial Orientation of Solo Self-Employed Workers" Forthcoming International Review of Entrepreneurship

THURIK, R., A. BENZARI, C. FISCH, J. MUKERJEE, O. TORRÈS, "Techno-overload and well-being of French small business owners: identifying the flipside of digital technologies.", Entrepreneurship & Regional Development, January 2024, vol. 36, no. 1/2, pp. 136-161

MUKERJEE, J., R. THURIK, O. TORRÈS, A. WISMANS, "Measuring organizational play in small businesses.", Management Review Quarterly, December 2024, vol. 74, no. December 2024, pp. 2443-2476

LASCH, F., K. MESSEGHEM, J. VALETTE, S. CASANOVA, J. M. COURRENT, W. NAKARA, S. SAMMUT, A. R. THURIK, O. TORRÈS - "Situation de l’activité entrepreneuriale en France : Rapport 2023/2024 du Global Entrepreneurship Monitor" - 2024, Montpellier, Labex Entreprendre, France

LASCH, F., K. MESSEGHEM, J. VALETTE, S. CASANOVA, J. M. COURRENT, W. NAKARA, S. SAMMUT, A. R. THURIK, O. OLIVIER TORRÉS - "Entrepreneurial activity in France: Report 2022/2023 of the Global Entrepreneurship Monitor" - 2024, Montpellier, France

LASCH, F., K. MESSEGHEM, J. VALETTE, S. CASANOVA, J. M. COURRENT, W. NAKARA, S. SAMMUT, A. R. THURIK, O. OLIVIER TORRÉS - "Entrepreneurial activity in France: Report 2023/2024 of the Global Entrepreneurship Monitor" - 2024, Montpellier, France

BELITSKI, M., C. GUENTHER, A. S. KRITIKOS, R. THURIK, ""Economic effects of the COVID-19 pandemic on entrepreneurship and small businesses.: ."", Small Business Economics, February 2022, vol. 58(2), no. February 2022, pp. 593-609

THURIK, R., J. MUKERJEE, O. TORRÈS, ET AL, "Face mask use during the COVID-19 pandemic: How risk perception, experience with COVID-19, and attitude towards government interact with country-wide policy stringency.", BMC Public Health, September 2022, vol. 22, no. 1622

TORRÈS, O., A. BENZARI, C. FISCH, J. MUKERJEE, A. SWALHI, R. THURIK, "Risk of burnout in French small business owners and the COVID-19 crisis.", Small Business Economics, February 2022, vol. 58, no. 2, pp. 689-716

THURIK, R., C. FISCH, I. H. A. F.EN, "The role of behavioral and electrophysiological measures in entrepreneurship.", Journal of Business Venturing Insights, May 2021, vol. November, no. 16, pp. e00253

Thi Minh Ngoc Nguyen is a postdoctoral researcher at MBS School of Business since February 2024, following her PhD in Management Science from Université de Toulon in 2023. Previously, she lectured at Phan Thiet University and University of Economics Ho Chi Minh City. She also worked as a Business Development Executive at KinderWorld International Group. Nguyen holds a Master's degree in Finance from University of Economics Ho Chi Minh and a research diploma in management from Université de Lille.

NGUYEN, T. M. N., S. BRION, V. CHAUVET, "Does It Pay to be Both Responsible and Irresponsible? A Longitudinal Configurational Analysis on the Largest US Firms" Forthcoming Corporate Social Responsibility and Environmental Management

NGUYEN, T. M. N., S. BRION, V. CHAUVET, "Does corporate social responsibility relate to corporate social irresponsibility? Toward an integrative framework for future research", European Management Review, December 2024, vol. 21(4), no. December 2024, pp. 830-853

Corporate social responsibility (CSR), Sustainable and inclusive finance, Business ethics

Finance, Sustainable development and social responsibility

GHANEI, Y., A. JAOUEN, W. NAKARA, S. SAMMUT - "Interpersonal Conflicts Among Startup Founders; A Scoping Review of Causes, Consequences, and Contexts" - 2024, France

Marija Roglic, a postdoctoral scholar at the COAST Chair since 2022, works on transdisciplinary research designs  for system-based Theories of Change supporting the  EU Green Deal. Her involvement extends to systems-based education for inclusive and innovative management , specifically within the EU LEADER Programme. She collaborates with professionals in the agri-food sector  and local action groups across English, French, and Croatian speaking empirical contexts .

Her research focuses on  strategic management practices and processes  within multi-stakeholder and multi-scalar organizations, emphasizing sustainability and resilience in complex systems. Utilizing action research and mixed-methods designs, she explores these themes, leveraging her interdisciplinary background in management studies, business finance, information sciences, anthropology  and philology to bridge disciplines and drive actionable research.

Her work has influenced EU policy on high-nature value farmland  and Croatian legislation on island development. In 2018 she earned the Eiffel Award  and in 2023, the Organization Studies (OS) & SAGE Student Paper Societal Impact Award.

Before entering academia, she spent five years as the executive director of a multistakeholder organization. In this role, she played a crucial part in establishing the organization as a significant force for development in southern Croatia, receiving special  recognition from LAG5’s Governing Board  during her tenure.

MIKELIC-PRERADOVIC, N., M. CALIC, M. ROGLIC - "Digital Empowerment of rural Communities through Service Learning in Croatia. In Jonhnson J. & Harmon H. (Eds), Handbook of Rural and Remote Education" - 2024, Edward Elgar Publishing, Cheltenham

ROGLIC, M., F. PALPACUER, D. LACERDA, "Playing the Scales: A Strategy Adopted by Resistance Coalitions for Public Value Creation", Organization, October 2024, vol. 31, no. 7, pp. 1092-1112

ROGLIC, M., F. GALABRUN - "Analyse des Pratiques de Prise de Décision Au sein des Groupes d’Action Locale en France" - 2024, Montpellier, France

ROGLIC, M. - "Webinaire d’analyse des pratiques de prise de décision au sein des GAL" - 2024, En ligne, France

FRICK, R., M. ROGLIC, L. TESSIER - "Food System Transformation: Role of Research?" - 2024, European Association of Agricultural Economists (EAAE), Frick

ROGLIC, M., M. CAGALJ, A. MORIC-SPANIC - "Prostorna analiza značajki poljoprivrednog zemljišta u svrhu identifikacije optimalnih kultura za uzgoj na pilot lokaciji Postražišće - otok Korčula" - 2024, Orebic, Croatia

MEYER, M., M. MARAIS, M. ROGLIC, "Manager par le "care", un puissant levier de transformation des organisations.", The Conversation, July 2023, vol. July, no. 2023, pp. /

ROGLIC, M., L. TESSIER, G. OTTAVIANI AALMO, D. DENTONI, E. WAUTERS, F. MARCHAND, D. G. RODRIGUEZ, M. MASOTTI, C. ANTIER, R. FRICK, N. HAMMOND, P. FEINDT, D. KAPGEN, O. EJDERYAN, D. GUARIENTO - "Mapping Systems Across Scales: A Methodological Framework for the ENFASYS Project" - 2023, Montpellier, France

ROGLIC, M. - "Insight into participative processes within multi-stakeholder settings Analysing public MSIs within the European Union LEADER programme: Case study of Croatia. Thèse de Doctorat / PhD Thesis. University of Montpellier." - 2022, Montpellier, France

ROGLIC, M., D. DENTONI, C. CUCCHI, R. LUBBERINK, R. BENDER-SALAZAR, "Systems thinking, mapping and change in food and agriculture.", Bio-Based & Applied Economics, February, vol. 11, no. 4, pp. 277-301

Sustainable strategy and business model, Change management, Research methodology, Organization theory - Agriculture, forestry and fishing, Public administration and defence; compulsory social security

Entrepreneurship, Research methodology, Sustainable development and social responsibility, Organizations

His research interests focus on cross-cultural consumer behavior, global branding, and global consumer culture(s). He serves as an associate editor for the International Marketing Review and is an Editorial Review Board member for the Journal of International Marketing and the Journal of the Academy of Marketing Science. His work has been published in leading journals, including the Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Business Ethics, Journal of International Marketing, International Marketing Review, and Journal of Business Research.

His research has received several prestigious awards, including the AMA Global Marketing SIG Excellence in Global Marketing Research Award, the Hans B. Thorelli Award for long-term impact in international marketing, and the Susan P. Douglas Award for the best EMAC paper in international marketing. Additionally, he has been recognized as a significant contributor to the International Marketing Review both as an author and reviewer.

TRAN, T. T. H., F. BARTSCH, "Consumers’ Responses to Moral Transgressions in the Fashion Industry: Comparative Insights from Western Developed and Southeast Asian Emerging Markets", Journal of Business Ethics, February 2025, vol. 196, no. February 2025, pp. 773-806

BARTSCH, F., F. PANTOJA - "The Perfect Blend? Strategic Licensing Between Starbucks and Nestlé. Sage Business Case." - 2024, Montpellier, France

OSBURG, V.-S., V. YOGANATHAN, F. BARTSCH, M. F. DIALLO, H. LIU, "How sustainable luxury influences product value perceptions and behavioral intentions: A comparative study of emerging vs. developed markets", Journal of Business Ethics, May 2024, vol. 191, no. May 2024, pp. 713-738

SCHNACK, A., F. BARTSCH, V.-S. OSBURG, A. ERRMAN, "Sustainable agricultural technologies of the future: Determination of adoption readiness for different consumer groups", Technological Forecasting and Social Change, November 2024, vol. 208, no. November 2024, pp. 123697

PANTOJA, F., F. BARTSCH - "Same same, but different: The Strategic Positioning of Apple Vision Pro and Meta Quest 3" - 2024, Sage Business Case, London, France

BARTSCH, F., T. MANDLER, T. KRÜGER, K. A. KIM, C. M. HAN, "Consumer animosity: The mitigating effect of perceived brand globalness.", International Marketing Review, April 2023, vol. 40, no. 2, pp. 365-384

MANDLER, T., F. BARTSCH, K. ZEUGNER-ROTH, "Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects.", Journal of Business Research, September 2023, vol. 164, no. September 2023, pp. 113941

GRÄVE, J. F., F. BARTSCH, "#Instafame: Exploring the endorsement effectiveness of influencers compared to celebrities.", International Journal of Advertising, May 2022, vol. 41, no. 4, pp. 591-622

BARTSCH, F., K. ZEUGNER-ROTH, C. KATSIKEAS, "Consumer authenticity seeking: Conceptualization, measurement, and contingent effects.", Journal of the Academy of Marketing Science, March 2022, vol. 50, no. 2, pp. 296-323

MANDLER, T., F. BARTSCH, C. HAN, "Brand credibility and marketplace globalization: The role of perceived brand globalness and localness.", Journal of International Business Studies, October 2021, vol. 52, no. October 2021, pp. 1559–1590

International marketing, Marketing

Marketing, Analytics and Data Science

I am an associate professor in the Operations, Information and Decisions department at the Montpellier Business School and a researcher in behavioral economics at CEE-M. My research is mostly about identifying interventions that can increase prosocial behavior (proenvironmental behavior, voter turnout, charity donations), and improve the relationship between citizens and authorities (reporting wrongdoing, improving the take-up of public services).      

BETTEGA, P., P. CROSETTO, D. DUBOIS, R. ROMANIUC, "Hard vs. soft commitments: Experimental evidence from a sample of French gamblers", Theory and Decision, May 2025, vol. 98, no. May 2025, pp. 447-472

ROMANIUC, R., V. FLAMBARD, VÉRONIQUE, F. LE LEC, FABRICE, "An experimental comparison of contributions in collective prevention games and public goods games", Economic Inquiry, October 2024, vol. 62, no. 4, pp. 1598-1617

ROMANIUC, R., A. ANDREA GUIDO, M. MAXIME DEREX , "Network connectivity and repeated interactions in an information sharing dilemna.", Annals of Economics and Statistics, March 2024, vol. 154, no. March 2024, pp. 51-76

ROMANIUC, R., "Comment « les opérateurs de jeu d’argent rendent inutiles les outils de prévention de l’addiction »", Le Monde, August 2024, vol. August, no. 2024, pp. /

ROMANIUC, R., G. DEANGELO, GREGORY, R. NARENDER, RAINITA, "Nudging law enforcement: Evidence from low priority initiatives", European Journal of Law and Economics, October 2024, vol. 58, no. October 2024, pp. 321-354

ROMANIUC, R., "Il n’existe aucune preuve de l’impact d’une formation de sensibilisation aux enjeux climatiques sur les comportements", Le Monde, November 2023, vol. Novembre, no. 2023, pp. /

TOGNETTI, A., D. DOAT, D. DUBOIS, R. ROMANIUC, "The effect of physical disability on group cooperation: Experimental evidence.", Bulletin of Economic Research, January 2022, vol. 74, no. 1, pp. 308-316

ROMANIUC, R., D. DUBOIS, E. DIMANT, A. LUPUSOR, V. PROHNITCHI, "Understanding cross-cultural differences in peer reporting practices: Evidence from tax evasion games in Moldova and France.", Public Choice, January 2022, vol. 190, no. 1/2, pp. 127-147

ROMANIUC, R., P. BAUDRY, "Comment faire pour inciter les jeunes à voter ?", The Conversation, March 2022, vol. Mars, no. 2022, pp. /

ESPINOSA, R., G. DE ANGELO, B. DEFFAINS, M. MUNGAN, R. ROMANIUC, "The Price of Expungements", International Review of Law and Economics, March 2021, vol. 65, no. March 2020, pp. 105976

Economics