LAURENT Sara

Sara Laurent is an Assistant Professor of Marketing at MBS School of Business. Her research focuses on mobility, tourism, and responsible consumption, at the crossroads of marketing, consumer sociology, and environmental transitions. She has a particular interest in the attitude–behavior gap.

She is an active member of the Pégase Chair, dedicated to the economics of air transport and sustainable mobility, where she leads applied research projects in collaboration with stakeholders from the aviation and tourism industries. Her methodological expertise spans both qualitative and quantitative approaches.

In her teaching, she specializes in strategic marketing (customer experience and relationship) and digital communication, and research methodology.

LAURENT, S., P. CHIAMBARETTO, C. CAMILLE BILDSTEIN, "How should we measure flight shame and what are its main drivers?", Transportation Research Part A: Policy and Practice, February 2026, vol. 204, pp. 104802

LAURENT, S., F. PAULHIAC SCHERRER - "Se déplacer" - 2025, In. G. N'Goala, F. Paulhiac Scherrer & F. Durif (Eds), Ville Intelligente ou vies intelligentes, London, Great Britain

LAURENT, S. - "Apprendre" - 2025, In. G. N'Goala, F. Paulhiac Scherrer & F. Durif (Eds), Ville Intelligente ou vies intelligentes, London, Great Britain

LAURENT, S., P. CHIAMBARETTO, "Une vulnérabilité accrue face à une fiscalité en hausse", Aéroport Le Mag, September 2025, vol. Septembre-Octobre, no. 120, pp. 42-43

CHIAMBARETTO, P., S. LAURENT, U. SCHMALZ, F. MENGYING, A. ROUYRE, C. BILDSTEIN, A.-S. FERNANDEZ, "Are consumers willing to pay more for green innovations? Insights from the air transport industry", Technovation, September 2024, vol. 137, no. September 2024, pp. 103079

CHIAMBARETTO, P., C. BILDSTEIN, S. LAURENT, "Smart airport : l’aéroport du futur devra allier digitalisation et forte présence humaine", Aéroport Le Mag, September 2024, vol. 113, no. Septembre 2024, pp. 16-17

CHIAMBARETTO, P., S. LAURENT, "Accompagner la digitalisation pour qu'elle ne se fasse pas au détriment de l'expérience client.", Aéroport Le Mag, February 2023, vol. January-February, no. 104, pp. /

Marketing, Social marketing, Marketing digital, Customer relationship management - Aerospace, Tourism

Marketing, Research methodology, Customer experience management, Social Media Marketing, Ethical and legal challenges in marketing communication