PORTES Audrey
| Position | Assistant Professor |
| Academic department | Marketing, Sales, & Branding |
| Contact | a.portes@mbs-education.com |
PORTES, A., G. GILLES N'GOALA - "Rassurer. In G. N'Goala, F. Paulhiac Scherrer, & F. Durif (Eds.), Ville intelligente ou vies intelligentes (pp. 69–89). ISTE Editions." - 2025, Montpellier, France
FEIEREISEN, S., C. RUSSELL, A. PORTES - "New product Mx Maison Yellow, Pernod Ricard's Project to Rejuvenate Pastis" - 2025, The Case Center, London, Great Britain
SANCHEZ, C. R., S. GALLIN, A. PORTES - "Using the Multivariate General Linear Model (MANOVA) in SPSS to Identify the Main and Interaction Effects of a Product Description Created by a Human Being Versus Artificial Intelligence" - 2024, SAGE Publications Inc.
PORTES, A. - "Interview vidéo pour Les Echos Start "Décryptage de la stratégie marketing de Cédric Grolet"" - 2024, Montpellier, France
CHAIZE, E., J. BOYSSELLE, A. PORTES, M. MERDJI, "L'influence de la Sémiotique dans l'environnement B2B : Transformer l'image de marque pour conquérir de nouveaux clients", EcoTimes,., February 2024, vol. February, no. 2024, pp. //
CELHAY, F., A. PORTES, A. MISSONIER - "Is Basketball a Fight or an Art? Metaphorical Brand Names and Differentiation Strategies in the NBA" - 2024, Consumer Culture Theory Conference, San Diego, United States of America
GALLIN, S., A. PORTES, "Online shopping: how can algorithm performance expectancy enhance impulse buying?", Journal of Retailing and Consumer Services, November 2024, vol. 81, no. November 2024, pp. 103988
CELHAY, F., A. PORTES - "A new logo for the Brooklyn Nets? Delving into the semiotics of NBA logos" - 2024, Sage Business Case, London, Great Britain
OSBURG, V.-S., V. YOGANATHAN, S. DEKHILI, A. PORTES, S. KLUCAROVA, "Mettre en avant ses valeurs de durabilité permet-il de compenser de mauvais avis en ligne?", Cdurable!, October 2024, vol. Octobre, no. 2024
CAROLINE LANCELOT MILTGEN, C., A. PORTES, P. NORBERG, A.-S. ANNE-SOPHIE CASES - "To Give or Give Up: The Role of Learned Helplessness in Privacy Protection Behavior." - 2023, American Marketing Association Winter Academic Conference, Nashville, United States of America
