LESCOP Denis
| Position | Full Professor |
| Academic department | Operations, Information, & Decisions |
| Contact | d.lescop@mbs-education.com |
JUSTY, T., D. LESCOP, E. PELLEGRIN-BOUCHER, J. GRANATA, "Big data, IA, ChatGPT… Dans les PME aussi, la donnée est devenue incontournable", The Conversation, January 2024, vol. January, no. 15, pp. /
GRANATA, J., T. JUSTY, E. PELLEGRIN-BOUCHER, D. LESCOP - "Is it odd to leverage data analytics in SMEs? A study on marketing and innovation practices. In Cheriet F., Maurel C., Amadieu P. & Hannin H. (Eds), Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations (p. 23-38), Wiley Editions." - 2024
JUSTY, T., E. PELLEGRIN-BOUCHER, J. GRANATA, D. LESCOP - "Successful adoption of Big Data and data analytics in SMEs: a capability perspective" - 2024, Association Information et Management (AIM), La Grande Motte, France
JUSTY, T., E. PELLEGRIN-BOUCHER, J. GRANATA, D. LESCOP - "Adoption of Big Data and data analytics in small and medium-sized enterprises : a capability perspective, Symposium “Innover pour un monde durable”" - 2024, Bordeaux, France
JUSTY, T., E. PELLEGRIN-BOUCHER, J. GRANATA, D. LESCOP - "Transformation numérique & valorisation des données dans les PME. Atelier « Les 60 minutes de sciences partagées », Institut Agro Montpellier" - 2024, Montpellier, France
JUSTY, T., E. PELLEGRIN-BOUCHER, D. LESCOP, J. GRANATA - "Digital innovation and SMEs: A capability perspective on successful adoption of Big Data and data analytics, 24th conference of the European Academy of Management (EURAM)" - 2024, Bath, UK
LESCOP, D., C. KEEN, V. SANCHEZ-FAMOSO, M. ALAYO - "The influence of the interplay of sustainable practices, digital transformation, agility, and gender on small hotel performance, 24th conference of the European Academy of Management (EURAM), 25-28 juin, Bath, United Kingdom." - 2024, Bath, UK
JUSTY, T., E. PELLEGRIN-BOUCHER, J. GRANATA, D. LESCOP - "Serait-il étonnant d’exploiter le Big Data dans les PME ? Une étude sur les usages en marketing et en innovation" - 2023, ISTE Editions, London, France
JUSTY, T., E. PELLEGRIN-BOUCHER, J. GRANATA, D. LESCOP - "Study of the role of business model and organizational culture in data analytics capabilities development in SMEs, 2nd Wine Marketing Research Symposium" - 2023, Montpellier, France
LESCOP, D., T. JUSTY, E. PELLEGRIN-BOUCHER, J. GRANATA - "Adoption du Big Data et de l’analyse des données dans les PME : une approche par les motivations et les barrières" - 2023, Strasbourg, France
