GRANATA Julien
| Position | Associate Professor |
| Academic department | People & Organizations |
| Contact | j.granata@mbs-education.com |
Julien Granata is Full Professor at MBS, which he joined in 2012 after defending a thesis winning the AREA Phd academic distinction. Actually Educational Referent for Professional Training and Junior Enterprise, he has held the positions of Head of the teaching and research department as well as Program Director. He works as a trainer, coach manager or mentor with companies as Ubisoft, Air France, Volkswagen or Banque Populaire du Sud. In 2024, he joined the board of directors of the Professional Federation of PSF Supervisors to develop a research program on care in partnership with the Mind Chair. His research and doctoral thesis supervision focus on organizational innovations in SMEs, whether coopetition, liberation or digital transformation.
MARAIS, M., J. GRANATA - "Le CARE, pour repenser des organisations au service du vivant" - 2025, Livre Blanc, Chaire MIND, MBS School of Business
GRANATA, J., "Nouvelles générations : comportement au travail et aspirations", La Lettre M, 2025
JUSTY, T., D. LESCOP, E. PELLEGRIN-BOUCHER, J. GRANATA, "Big data, IA, ChatGPT… Dans les PME aussi, la donnée est devenue incontournable", The Conversation, January 2024, vol. January, no. 15, pp. /
GRANATA, J., T. JUSTY, E. PELLEGRIN-BOUCHER, D. LESCOP - "Is it odd to leverage data analytics in SMEs? A study on marketing and innovation practices. In Cheriet F., Maurel C., Amadieu P. & Hannin H. (Eds), Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations (p. 23-38), Wiley Editions." - 2024
GRANATA, J., "Entreprise « libérée » : où en est-on ?", La Lettre M, June 2024, vol. 1779, no. June 2024, pp. /
JUSTY, T., E. PELLEGRIN-BOUCHER, J. GRANATA, D. LESCOP - "Successful adoption of Big Data and data analytics in SMEs: a capability perspective" - 2024, Association Information et Management (AIM), La Grande Motte, France
JUSTY, T., E. PELLEGRIN-BOUCHER, J. GRANATA, D. LESCOP - "Adoption of Big Data and data analytics in small and medium-sized enterprises : a capability perspective, Symposium “Innover pour un monde durable”" - 2024, Bordeaux, France
JUSTY, T., E. PELLEGRIN-BOUCHER, J. GRANATA, D. LESCOP - "Transformation numérique & valorisation des données dans les PME. Atelier « Les 60 minutes de sciences partagées », Institut Agro Montpellier" - 2024, Montpellier, France
JUSTY, T., E. PELLEGRIN-BOUCHER, D. LESCOP, J. GRANATA - "Digital innovation and SMEs: A capability perspective on successful adoption of Big Data and data analytics, 24th conference of the European Academy of Management (EURAM)" - 2024, Bath, UK
JUSTY, T., E. PELLEGRIN-BOUCHER, J. GRANATA, D. LESCOP - "Serait-il étonnant d’exploiter le Big Data dans les PME ? Une étude sur les usages en marketing et en innovation" - 2023, ISTE Editions, London, France
Big data, Organizational behavior, Co-operation and alliances, Entrepreneurship, Managerial innovation - Wine and spirits, Agriculture, forestry and fishing
Humanities, Emotional intelligence & relationships management, Personal organisation and development, Psychology, Research methodology
